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饱暖思淫欲,有钱就想浪:盘点酒店行业这些年的玩家们

来源: 南方日报网络版     时间: 2018年11月22日 19:18:56
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(原)(标)(题)(:饱)(暖)(思)(淫)(欲)(,有)(钱)(就)(想)(浪)(:盘)(点)(酒)(店)(行)(业)(这)(些)(年)(的)(玩)(家)(们)(
饱)(暖)(思)(淫)(欲)(,有)(钱)(就)(想)(浪)(,朋)(友)(圈)(里)(时)(不)(时)(地)(就)(晒)(出)(诗)(与)(远)(方)(,到)(此)(一)(游)(的)(匆)(匆)(渐)(成)(过)(往)(,闲)(情)(逸)(志)(的)(度)(假)(才)(算)(回)(归)(旅)(游)(初)(心)(。既)(然)(是)(要)(度)(假)(,晚)(上)(总)(得)(找)(个)(舒)(服)(的)(地)(方)(躺)(着)(。
然)(而)(酒)(店)(这)(个)(传)(统)(的)(行)(业)(,总)(把)(它)(跟)(餐)(饮)(放)(在)(一)(类)(,不)(性)(感)(,没)(多)(少)(前)(途)(。
前)(几)(天)(中)(概)(股)(华)(住)((HTHT.O)大)(跌)(,复)(盘)(了)(一)(下)(,才)(发)(现)(华)(住)(过)(去)(5年)(的)(走)(势)(要)(比)(顶)(着)(互)(联)(网)(光)(环)(的)(携)(程)(和)(途)(牛)(还)(要)(厉)(害)(。
于)(是)(去)(翻)(了)(翻)(华)(住)(的)(历)(史)(,这)(才)(发)(现)(:
原)(来)(携)(程)(是)(跟)(腾)(讯)(阿)(里)(一)(波)(的)(互)(联)(网)(老)(同)(志)(…..
原)(来)(中)(国)(酒)(店)(领)(域)(的)(顶)(级)(玩)(家)(都)(是)(携)(程)(出)(来)(的)(……
原)(来)(酒)(店)(领)(域)(的)(故)(事)(也)(是)(相)(当)(相)(当)(精)(彩)(的)(……
%\])(徼滔)(档)(穆)(桌)(砉)(叵)(袋)(br />华)(住)(酒)(店)(也)(许)(对)(许)(多)(人)(来)(说)(不)(熟)(悉)(,但)(是)(如)(果)(说)(汉)(庭)(,应)(该)(都)(不)(陌)(生)(了)(。汉)(庭)(,加)(上)(如)(家)(和)(7天)(,是)(经)(济)(型)(酒)(店)(里)(的)(三)(巨)(头)(。
翻)(华)(住)(历)(史)(的)(时)(候)(发)(现)(这)(三)(家)(都)(跟)(它)(们)(“爱)(恨)(交)(织)(”的)(OTA巨)(头)(携)(程)(有)(着)(颇)(深)(的)(渊)(源)(。
携)(程)(创)(立)(于)(1999年)(,这)(个)(真)(没)(想)(到)(,原)(来)(携)(程)(的)(资)(历)(这)(么)(老)(,是)(与)(BAT一)(辈)(的)(互)(联)(网)(老)(革)(命)(。携)(程)(的)(创)(始)(人)(人)(称)(“携)(程)(四)(君)(子)(”,分)(别)(是)(梁)(建)(章)(、季)(琦)(、沈)(南)(鹏)(、范)(敏)(。
这)(段)(时)(间)(大)(家)(都)(谈)(乌)(镇)(的)(饭)(局)(,饭)(局)(上)(大)(牛)(云)(集)(,但)(真)(说)(碰)(出)(什)(么)(火)(花)(就)(不)(如)(小)(饭)(局)(。携)(程)(就)(是)(季)(琦)(与)(梁)(建)(章)(的)(小)(饭)(局)(产)(生)(的)(。
有)(了)(想)(法)(后)(,季)(琦)(与)(梁)(建)(章)(拉)(上)(投)(资)(界)(的)(沈)(南)(鹏)(,1999年)(10月)(正)(式)(注)(资)(成)(立)(了)(携)(程)(网)(。公)(司)(成)(立)(后)(,三)(个)(人)(发)(现)(都)(没)(有)(旅)(游)(经)(验)(,于)(是)(找)(来)(了)(当)(时)(在)(上)(海)(大)(陆)(饭)(店)(担)(任)(总)(经)(理)(的)(范)(敏)(,携)(程)(四)(君)(子)(就)(齐)(了)(。
为)(什)(么)(会)(做)(酒)(店)(呢)(?根)(据)(季)(琦)(说)(的)(,国)(际)(酒)(店)(雅)(高)(搞)(了)(个)(雅)(高)(餐)(卡)(业)(务)(,来)(携)(程)(推)(销)(,携)(程)(当)(时)(没)(钱)(,没)(要)(,但)(业)(务)(员)(给)(他)(们)(留)(下)(了)(本)(书)(叫)(《雅)(高)(——一)(个)(银)(河)(系)(的)(诞)(生)(》。
季)(琦)(看)(完)(后)(两)(眼)(发)(光)(,拉)(伙)(伴)(一)(起)(看)(,都)(看)(得)(两)(眼)(发)(光)(,之)(后)(就)(决)(定)(进)(入)(酒)(店)(行)(业)(。要)(说)(今)(天)(中)(国)(酒)(店)(格)(局)(的)(形)(成)(,这)(本)(书)(功)(不)(可)(没)(。
2001年)(8月)(携)(程)(成)(立)(了)(唐)(人)(酒)(店)(管)(理)((香)(港)()有)(限)(公)(司)(,2001年)(12月)(正)(式)(将)(如)(家)(为)(品)(牌)(名)(。2002年)(,季)(琦)(和)(沈)(南)(鹏)(从)(携)(程)(抽)(身)(,发)(展)(如)(家)(,季)(琦)(任)(CEO。
但)(不)(久)(后)(季)(琦)(被)(踢)(出)(,这)(还)(不)(算)(,几)(个)(兄)(弟)(还)(要)(季)(琦)(签)(了)(竞)(业)(协)(议)(,两)(年)(内)(不)(得)(从)(事)(经)(济)(连)(锁)(酒)(店)(行)(业)(。
于)(是)(到)(了)(2005年)(,约)(束)(期)(过)(了)(,季)(琦)(又)(开)(始)(创)(业)(,这)(就)(有)(了)(汉)(庭)(。
同)(年)(郑)(南)(雁)(拿)(到)(了)(风)(投)(,创)(办)(了)(7天)(酒)(店)(,郑)(南)(雁)(不)(是)(别)(人)(,也)(是)(原)(来)(携)(程)(的)(人)(,担)(任)(市)(场)(营)(销)(副)(总)(裁)(一)(职)(。(PS:2017年)(被)(华)(住)(收)(购)(的)(桔)(子)(水)(晶)(酒)(店)(,也)(是)(携)(程)(的)(副)(总)(裁)(吴)(海)(2006年)(创)(立)(的)()
2006年)(如)(家)(在)(美)(国)(上)(市)(,2009年)(7天)(在)(美)(国)(上)(市)(,2010年)(汉)(庭)(在)(美)(国)(上)(市)((2012年)(改)(名)(为)(华)(住)()。
四)(君)(子)(里)(留)(在)(携)(程)(的)(是)(梁)(建)(章)(和)(范)(敏)(,2006年)(梁)(建)(章)(说)(完)(“行)(业)(里)(拿)(望)(远)(镜)(也)(看)(不)(到)(竞)(争)(对)(手)(”,把)(公)(司)(丢)(给)(了)(范)(敏)(,就)(跑)(到)(美)(国)(去)(念)(经)(济)(学)(博)(士)(,并)(且)(成)(了)(一)(位)(优)(秀)(的)(人)(口)(学)(者)(。2012年)(发)(起)(签)(署)(建)(议)(书)(,呼)(吁)(政)(府)(停)(止)(计)(划)(生)(育)(政)(策)(的)(众)(多)(人)(士)(中)(,就)(有)(他)(…..
不)(过)(梁)(建)(章)(读)(书)(期)(间)(,携)(程)(被)(艺)(龙)(打)(得)(找)(不)(到)(北)(了)((2007年)(-2012年)(月)(K线)()。
2013年)(梁)(建)(章)(重)(新)(回)(到)(公)(司)(,一)(改)(范)(敏)(时)(代)(的)(温)(和)(风)(,携)(程)(重)(新)(露)(出)(凶)(猛)(的)(獠)(牙)(,挖)(掉)(艺)(龙)(的)(人)(,调)(来)(5个)(亿)(与)(艺)(龙)(打)(价)(格)(战)(。
2014年)(4月)(17日)(,艺)(龙)(和)(同)(程)(在)(北)(京)(举)(行)(发)(布)(会)(,宣)(布)(合)(作)(,然)(而)(月)(底)(同)(程)(倒)(向)(携)(程)(,携)(程)(宣)(布)(收)(购)(同)(程)(30%股)(权)(。在)(长)(期)(与)(携)(程)(大)(打)(价)(格)(战)(下)(,艺)(龙)(不)(堪)(重)(负)(,2015年)(5月)(携)(程)(与)(铂)(涛)(集)(团)(收)(购)(了)(艺)(龙)(,分)(别)(成)(为)(第)(一)(、第)(二)(大)(股)(东)(,携)(程)(派)(来)(了)(江)(浩)(任)(CEO。同)(年)(携)(程)(还)(收)(购)(了)(去)(哪)(儿)(,携)(程)(重)(新)(确)(定)(了)(自)(己)(在)(OTA领)(域)(的)(巨)(头)(地)(位)(。
铂)(涛)(是)(谁)(呢)(?铂)(涛)(就)(是)(原)(来)(的)(7天)(,2013年)(7月)(,铂)(涛)(集)(团)(成)(立)(,同)(时)(完)(成)(对)(7天)(连)(锁)(酒)(店)(的)(私)(有)(化)(。
而)(江)(浩)(又)(是)(谁)(呢)(?江)(湖)(传)(闻)(,江)(浩)(是)(季)(琦)(的)(妹)(夫)(……
来)(理)(一)(下)(,如)(家)(是)(携)(程)(的)(,与)(7天)(、汉)(庭)(是)(竞)(争)(关)(系)(,7天)(与)(携)(程)(联)(手)(一)(起)(收)(了)(艺)(龙)(,艺)(龙)(的)(新)(CEO是)(华)(住)(季)(琦)(的)(妹)(夫)(,华)(住)(还)(一)(度)(持)(有)(如)(家)(5%的)(股)(权)(……
简)(直)(是)(藕)(断)(丝)(连)(,相)(爱)(相)(杀)(。
不)(过)(最)(后)(如)(家)(、7天)(先)(后)(投)(入)(了)(北)(京)(国)(资)(委)(和)(上)(海)(国)(资)(委)(的)(怀)(里)(,他)(们)(之)(间)(的)(暧)(昧)(就)(此)(撇)(清)(,成)(了)(纯)(粹)(的)(竞)(争)(对)(手)(。到)(2016年)(底)(,中)(国)(酒)(店)(行)(业)(的)(格)(局)(成)(了)(这)(样)(的)(:
%\.)( 叶)(拥)(慕)(釴鳇)(br />由)(于)(历)(史)(原)(因)(,各)(个)(城)(市)(中)(有)(点)(历)(史)(的)(高)(星)(级)(酒)(店)(或)(者)(招)(待)(所)(都)(是)(国)(有)(企)(业)(,大)(部)(分)(划)(归)(地)(方)(国)(资)(所)(有)(,这)(其)(中)(,当)(然)(又)(以)(大)(城)(市)(北)(上)(广)(为)(代)(表)(。
上)(海)(国)(资)(委)(下)(是)(老)(大)(锦)(江)(国)(际)(酒)(店)(集)(团)(,北)(京)(国)(资)(委)(下)(面)(是)(老)(二)(首)(旅)(如)(家)(酒)(店)(集)(团)(。广)(州)(的)(岭)(南)(集)(团)(已)(经)(掉)(队)(了)(,所)(以)(国)(家)(队)(就)(看)(锦)(江)(和)(首)(旅)(的)(表)(演)(了)(。
锦)(江)(系)(的)(锦)(江)(之)(星)(成)(立)(于)(1996年)(,是)(国)(内)(最)(早)(的)(经)(济)(型)(连)(锁)(酒)(店)(,然)(而)(,后)(来)(携)(程)(系)(的)(酒)(店)(相)(继)(兴)(起)(,抢)(了)(它)(们)(的)(风)(头)(。
现)(代)(酒)(店)(业)(已)(经)(发)(展)(很)(成)(熟)(了)(,大)(部)(分)(都)(是)(产)(权)(和)(经)(营)(权)(分)(离)(,酒)(店)(管)(理)(公)(司)(仅)(输)(出)(管)(理)(,进)(行)(分)(成)(,这)(是)(快)(速)(扩)(张)(的)(途)(径)(,也)(就)(是)(传)(说)(中)(的)(轻)(资)(产)(运)(营)(模)(式)(。酒)(店)(签)(的)(管)(理)(协)(议)(都)(是)(长)(约)(,基)(本)(上)(开)(业)(了)(就)(不)(会)(轻)(易)(换)(管)(理)(公)(司)(,这)(个)(酒)(店)(圈)(下)(来)(就)(圈)(下)(来)(了)(。所)(以)(轻)(资)(产)(运)(营)(发)(展)(较)(快)(的)(阶)(段)(是)(行)(业)(整)(体)(增)(量)(迅)(猛)(的)(时)(候)(发)(展)(最)(快)(的)(时)(候)(。
到)(现)(在)(酒)(店)(开)(业)(增)(速)(已)(经)(下)(降)(,想)(再)(签)(长)(约)(的)(存)(量)(市)(场)(份)(额)(就)(没)(那)(么)(容)(易)(了)(,现)(行)(市)(场)(格)(局)(下)(,要)(轻)(资)(产)(模)(式)(扩)(张)(,就)(只)(能)(横)(向)(行)(业)(并)(购)(,收)(购)(同)(类)(的)(酒)(店)(管)(理)(公)(司)(,再)(通)(过)(规)(模)(效)(应)(降)(低)(运)(营)(成)(本)(,实)(现)(轻)(资)(产)(模)(式)(的)(扩)(张)(。这)(也)(是)(为)(什)(么)(这)(几)(年)(国)(内)(越)(来)(越)(多)(的)(酒)(店)(并)(购)(新)(闻)(。
另)(外)(,为)(了)(抵)(抗)(巨)(头)(OTA的)(压)(榨)(,酒)(店)(也)(有)(动)(力)(扩)(大)(自)(己)(的)(规)(模)(,提)(高)(对)(OTA的)(议)(价)(能)(力)(,降)(低)(OTA流)(量)(费)(用)(。而)(集)(团)(酒)(店)(数)(上)(去)(了)(,自)(有)(的)(预)(定)(系)(统)(就)(可)(以)(完)(全)(满)(足)(用)(户)(需)(求)(,酒)(店)(方)(可)(能)(通)(过)(政)(策)(倾)(斜)(把)(用)(户)(沉)(淀)(在)(自)(己)(的)(体)(系)(里)(,进)(一)(步)(摆)(脱)(OTA。比)(如)(,华)(住)(与)(如)(家)(规)(模)(差)(不)(多)(,但)(是)(华)(住)(的)(会)(员)(贡)(献)(80%的)(预)(定)(量)(,会)(员)(转)(化)(率)(更)(高)(,因)(而)(有)(更)(好)(的)(盈)(利)(能)(力)(。
所)(以)(,对)(酒)(店)(来)(说)(,这)(将)(是)(一)(个)(巨)(头)(美)(好)(的)(时)(代)(,而)(背)(靠)(厉)(害)(的)(国)(资)(委)(,资)(金)(实)(力)(雄)(厚)(的)(国)(企)(当)(然)(处)(在)(一)(个)(好)(位)(置)(上)(。
翻)(这)(几)(年)(酒)(店)(行)(业)(的)(新)(闻)(,锦)(江)(的)(名)(字)(是)(经)(常)(看)(到)(的)(,这)(几)(年)(锦)(江)(的)(收)(购)(动)(作)(如)(下)(。除)(此)(之)(外)(,锦)(江)(还)(不)(断)(加)(持)(雅)(高)(,并)(成)(为)(了)(雅)(高)(第)(一)(大)(股)(东)(。雅)(高)(与)(华)(住)(采)(取)(交)(叉)(持)(有)(,雅)(高)(持)(有)(华)(住)(10.8%的)(股)(份)(,并)(获)(得)(一)(个)(华)(住)(董)(事)(会)(席)(位)(,所)(以)(,锦)(江)(增)(持)(雅)(高)(,意)(味)(或)(许)(深)(长)(。
目)(前)(锦)(江)(酒)(店)(集)(团)(下)(分)(四)(个)(系)(列)(,再)(加)(上)(提)(供)(全)(服)(务)(的)(星)(级)(酒)(店)(,锦)(江)(集)(团)(目)(前)(是)(国)(内)(最)(大)(的)(酒)(店)(集)(团)(。
北)(京)(国)(资)(委)(下)(的)(首)(旅)(酒)(店)(集)(团)(动)(作)(上)(不)(如)(锦)(江)(激)(进)(,2015年)(收)(购)(了)(如)(家)(,由)(此)(一)(跃)(成)(为)(行)(业)(第)(二)(。现)(在)(首)(旅)(下)(面)(的)(酒)(店)(如)(下)(:
前)(十)(大)(酒)(店)(集)(团)(下)(面)(的)(客)(房)(数)(和)(门)(店)(数)(如)(下)(,锦)(江)(处)(于)(绝)(对)(的)(优)(势)(地)(位)(,首)(旅)(和)(华)(住)(相)(当)(,也)(甩)(开)(剩)(下)(的)(酒)(店)(几)(条)(街)(。行)(业)(集)(中)(度)(继)(续)(提)(升)(的)(趋)(势)(下)(,即)(使)(强)(如)(如)(家)(和)(铂)(涛)(,也)(投)(入)(了)(国)(企)(的)(怀)(抱)(,没)(有)(靠)(山)(的)(区)(域)(性)(中)(小)(型)(连)(锁)(酒)(店)(将)(是)(继)(续)(并)(购)(的)(对)(象)(。
%[I)(irbnb们)(的)(颠)(覆)(
除)(了)(传)(统)(的)(酒)(店)(外)(,中)(国)(酒)(店)(行)(业)(还)(迎)(来)(了)(一)(个)(新)(的)(业)(态)(,那)(就)(是)(Airbnb们)(。
2011年)(5月)(Airbnb完)(成)(B轮)(融)(资)(前)(后)(,国)(内)(的)(C2C创)(业)(者)(迅)(速)(在)(中)(国)(市)(场)(上)(进)(行)(复)(制)(,比)(如)(:
2011年)(4月)(爱)(日)(租)(上)(线)(;
2011年)(9月)(游)(天)(下)(短)(租)(发)(布)(;
2011年)(8月)(赶)(集)(网)(旗)(下)(的)(蚂)(蚁)(短)(租)(下)(线)(;
2011年)(12月)(途)(家)(网)(上)(线)(;
2011年)(12月)(住)(我)(那)(上)(线)(;
2012年)(2月)(58同)(城)(推)(出)(日)(短)(租)(;
2012年)(5月)(,租)(这)(儿)(网)(上)(线)(;
2012年)(8月)(小)(猪)(短)(租)(上)(线)(。
另)(外)(,国)(内)(短)(租)(房)(服)(务)(网)(站)(还)(有)(快)(乐)(租)(、程)(途)(网)(、中)(国)(日)(租)(网)(、自)(由)(家)(、租)(这)(儿)(、秀)(了)(啦)(等)(等)(,不)(一)(而)(足)(。
尤)(其)(是)(2015年)(Airbnb正)(式)(进)(入)(了)(中)(国)(。今)(天)(Airbnb中)(国)(区)(主)(席)(宣)(布)(公)(司)(目)(前)(在)(中)(国)(的)(房)(源)(已)(经)(达)(到)(15万)(套)(,并)(且)(Airbnb在)(中)(国)(区)(的)(目)(标)(是)(2020年)(成)(为)(公)(司)(在)(全)(球)(最)(大)(的)(市)(场)(。
过)(去)(几)(年)(,许)(多)(传)(统)(行)(业)(如)(知)(名)(的)(百)(货)(商)(城)(、知)(名)(的)(服)(装)(零)(售)(都)(被)(互)(联)(网)(压)(得)(很)(惨)(,当)(Airbnb们)(向)(中)(国)(驶)(来)(时)(,舆)(论)(不)(免)(又)(要)(为)(传)(统)(酒)(店)(行)(业)(捏)(把)(汗)(。毕)(竟)(,Airbnb高)(举)(共)(享)(经)(济)(的)(大)(旗)(,提)(供)(非)(标)(住)(宿)(,成)(本)(低)(,潜)(在)(库)(存)(巨)(大)(,是)(传)(统)(酒)(店)(行)(业)(的)(强)(劲)(对)(手)(。
但)(是)(,我)(们)(仔)(细)(想)(一)(下)(,酒)(店)(的)(存)(在)(到)(底)(是)(解)(决)(什)(么)(的)(,简)(单)(的)(答)(案)(是)(解)(决)(住)(宿)(,但)(往)(更)(深)(层)(次)(是)(管)(理)(预)(期)(,解)(决)(旅)(途)(的)(不)(确)(定)(性)(。
旅)(游)(本)(来)(就)(已)(经)(是)(奔)(波)(了)(,从)(消)(费)(者)(心)(理)(角)(度)(来)(说)(,不)(确)(定)(性)(越)(少)(越)(好)(,而)(住)(宿)(无)(疑)(是)(最)(容)(易)(出)(现)(各)(种)(不)(确)(定)(性)(的)(环)(节)(。确)(实)(有)(不)(少)(消)(费)(者)(喜)(欢)(惊)(喜)(,美)(名)(其)(曰)(体)(验)(生)(活)(,但)(对)(大)(部)(分)(消)(费)(者)(而)(言)(,酒)(店)(有)(无)(惊)(喜)(并)(不)(是)(其)(旅)(程)(中)(最)(重)(的)(一)(环)(,其)(旅)(游)(的)(目)(的)(或)(者)(是)(为)(商)(务)(,或)(者)(是)(为)(景)(点)(,住)(宿)(不)(出)(乱)(子)(就)(好)(。
Airbnb们)(的)(模)(式)(很)(好)(,但)(预)(期)(管)(理)(上)(难)(以)(与)(传)(统)(酒)(店)(相)(比)(,尤)(其)(是)(在)(中)(国)(这)(个)(信)(任)(度)(并)(不)(高)(的)(社)(会)(。事)(实)(上)(,中)(国)(版)(的)(Airbnb们)(有)(些)(已)(经)(变)(样)(,比)(如)(途)(家)(,它)(自)(己)(介)(入)(了)(线)(下)(房)(源)(,而)(非)(聚)(集)(房)(东)(与)(租)(客)(,属)(于)(B2C模)(式)(,而)(非)(C2C模)(式)(。
这)(也)(是)(管)(理)(预)(期)(的)(一)(种)(方)(式)(,以)(尽)(可)(能)(的)(减)(少)(住)(宿)(过)(程)(中)(的)(不)(确)(定)(性)(。
传)(统)(酒)(店)(又)(是)(怎)(么)(管)(理)(预)(期)(的)(呢)(?在)(最)(开)(始)(的)(时)(候)(,酒)(店)(是)(用)(星)(级)(来)(管)(理)(的)(,比)(如)(,你)(订)(了)(一)(个)(五)(星)(级)(酒)(店)(,那)(么)(你)(当)(然)(可)(以)(期)(盼)(一)(个)(更)(好)(的)(服)(务)(,如)(果)(是)(一)(星)(的)(,你)(不)(能)(指)(望)(更)(多)(。但)(星)(级)(有)(个)(问)(题)(,其)(服)(务)(并)(不)(标)(准)(,你)(这)(次)(住)(三)(星)(级)(,但)(你)(不)(能)(保)(证)(下)(次)(住)(3星)(级)(还)(能)(得)(到)(同)(等)(的)(服)(务)(状)(态)(。
所)(以)(就)(出)(现)(了)(另)(一)(个)(管)(理)(预)(期)(的)(东)(西)(:品)(牌)(。相)(同)(的)(品)(牌)(下)(,其)(服)(务)(基)(本)(标)(准)(化)(,品)(牌)(给)(了)(消)(费)(者)(一)(个)(承)(诺)(,你)(在)(不)(同)(的)(城)(市)(住)(同)(一)(品)(牌)(的)(酒)(店)(,服)(务)(偏)(差)(不)(会)(太)(大)(,这)(就)(减)(少)(了)(消)(费)(者)(的)(不)(确)(定)(性)(。
Airbnb们)(对)(中)(国)(区)(域)(性)(的)(小)(酒)(店)(会)(是)(个)(冲)(击)(,但)(对)(拥)(有)(品)(牌)(优)(势)(的)(酒)(店)(集)(团)(就)(不)(见)(得)(了)(,这)(些)(酒)(店)(集)(团)(通)(过)(并)(购)(扩)(大)(了)(自)(己)(的)(门)(店)(规)(模)(,由)(此)(可)(以)(提)(供)(多)(矩)(阵)(酒)(店)(满)(足)(消)(费)(者)(需)(求)(,并)(通)(过)(会)(员)(体)(系)(将)(消)(费)(者)(沉)(淀)(到)(自)(己)(的)(体)(系)(里)(,这)(即)(减)(少)(对)(OTA的)(依)(赖)(,也)(减)(少)(Airbnb们)(的)(冲)(击)(。
因)(此)(,中)(国)(酒)(店)(业)(的)(未)(来)(可)(能)(是)(大)(酒)(店)(集)(团)(、大)(OTA、大)(Airbnb(目)(前)(还)(没)(看)(出)(哪)(家)(会)(独)(大)()三)(分)(市)(场)(的)(格)(局)(。
%\3)(嵊)(铧)(br />中)(国)(发)(展)(到)(今)(天)(,经)(济)(规)(模)(位)(居)(全)(球)(第)(二)(,这)(种)(快)(速)(的)(经)(济)(发)(展)(一)(方)(面)(推)(动)(商)(务)(的)(增)(长)(,另)(一)(方)(面)(提)(升)(个)(人)(的)(财)(富)(,毫)(无)(疑)(问)(都)(将)(加)(速)(人)(的)(流)(动)(。另)(外)(,中)(国)(的)(移)(动)(互)(联)(网)(发)(展)(是)(全)(球)(最)(好)(的)(,移)(动)(互)(联)(网)(带)(来)(的)(一)(个)(显)(著)(效)(应)(是)(信)(息)(流)(动)(加)(速)(,这)(进)(一)(步)(刺)(激)(了)(人)(的)(流)(动)(,不)(管)(是)(出)(于)(旅)(游)(目)(的)(还)(是)(商)(务)(目)(的)(的)(人)(的)(流)(动)(。人)(的)(流)(动)(加)(快)(很)(自)(然)(地)(提)(升)(了)(对)(酒)(店)(的)(需)(求)(。
从)(市)(场)(格)(局)(来)(看)(,酒)(店)(开)(业)(继)(续)(高)(速)(增)(长)(的)(阶)(段)(已)(经)(成)(了)(过)(去)(,好)(的)(位)(置)(也)(已)(经)(被)(卡)(位)(,横)(向)(的)(行)(业)(收)(购)(未)(来)(将)(继)(续)(是)(主)(旋)(律)(,这)(将)(是)(一)(个)(巨)(头)(美)(好)(的)(时)(代)(。而)(随)(着)(国)(内)(人)(均)(收)(入)(的)(提)(升)(,消)(费)(升)(级)(将)(推)(动)(酒)(店)(的)(需)(求)(由)(经)(济)(型)(转)(向)(中)(端)(型)(,这)(也)(是)(为)(什)(么)(可)(以)(看)(到)(现)(在)(酒)(店)(集)(团)(都)(在)(往)(中)(端)(酒)(店)(方)(向)(发)(展)(,比)(如)(锦)(江)(收)(购)(维)(也)(纳)(。这)(种)(消)(费)(趋)(势)(对)(酒)(店)(巨)(头)(也)(是)(非)(常)(利)(好)(的)(。
中)(国)(酒)(店)(行)(业)(经)(过)(过)(去)(几)(年)(的)(并)(购)(,原)(来)(相)(爱)(相)(杀)(的)(携)(程)(系)(目)(前)(只)(剩)(下)(华)(住)(,是)(中)(国)(第)(三)(大)(酒)(店)(集)(团)(,上)(海)(国)(资)(委)(下)(的)(锦)(江)(和)(北)(京)(国)(资)(委)(下)(的)(首)(旅)(借)(着)(强)(大)(的)(实)(力)(通)(过)(并)(购)(分)(别)(成)(为)(了)(国)(内)(老)(大)(和)(老)(二)(,它)(们)(的)(门)(店)(规)(模)(与)(客)(房)(数)(量)(都)(甩)(其)(他)(酒)(店)(集)(团)(好)(几)(条)(街)(,未)(来)(有)(望)(继)(续)(提)(升)(。
【作)(者)(简)(介)(】
Hannah|格)(隆)(汇)(·专)(栏)(作)(者)(
专)(业)(股)(民)(小)(达)(人)(,概)(念)(价)(值)(两)(不)(误)(返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
阅)(读)(()
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