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北马“自强不吸”?商业计划不容全盘改变

来源: 南方日报网络版     时间: 2018年10月24日 08:42:21
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(  北)(马)(“自)(强)(不)(吸)(”有)(何)(商)(业)(动)(力)(?
  相)(比)(雾)(霾)(天)(气)(造)(成)(的)(推)(迟)(与)(否)(争)(议)(,有)(行)(业)(人)(士)(称)(,北)(京)(马)(拉)(松)(如)(常)(举)(行)(也)(存)(在)(商)(业)(计)(划)(不)(容)(全)(盘)(改)(变)(的)(因)(素)(
  陈)(汉)(辞)(
  55岁)(的)(老)(吴)(才)(冲)(过)(终)(点)(线)(,亲)(友)(团)(便)(簇)(拥)(了)(上)(来)(。有)(的)(递)(香)(蕉)(让)(他)(补)(充)(能)(量)(,有)(的)(倒)(热)(茶)(给)(他)(驱)(寒)(。
  3小)(时)(49分)(,这)(也)(是)(来)(自)(上)(海)(的)(马)(拉)(松)(爱)(好)(者)(吴)(肖)(东)(参)(加)(过)(的)(数)(次)(马)(拉)(松)(比)(赛)(中)(,所)(取)(得)(的)(最)(好)(成)(绩)(。但)(相)(较)(于)(比)(赛)(结)(果)(,老)(吴)(的)(亲)(友)(团)(们)(最)(揪)(心)(的)(是)(北)(京)(的)(空)(气)(质)(量)(指)(数)(。直)(到)(听)(到)(老)(吴)(一)(句)(“没)(事)(”后)(,她)(们)(才)(放)(下)(心)(来)(,与)(“心)(目)(中)(的)(英)(雄)(”开)(心)(地)(合)(影)(留)(念)(。
  “总)(体)(而)(言)(,组)(委)(会)(的)(组)(织)(工)(作)(非)(常)(严)(谨)(,保)(障)(也)(很)(充)(分)(,这)(个)(成)(绩)(,我)(还)(是)(比)(较)(满)(意)(的)(。”吴)(肖)(东)(告)(诉)(《第)(一)(财)(经)(日)(报)(》记)(者)(。
  然)(而)(,这)(份)(圆)(满)(完)(成)(比)(赛)(的)(成)(就)(感)(,和)(完)(赛)(后)(与)(家)(人)(的)(欢)(聚)(场)(面)(,张)(旭)((化)(名)()是)(注)(定)(无)(法)(“享)(受)(”到)(了)(。昨)(日)(一)(早)(,他)(决)(定)(退)(出)(本)(届)(北)(京)(马)(拉)(松)(。
  这)(对)(张)(旭)(来)(说)(无)(疑)(是)(个)(无)(奈)(,甚)(至)(是)(有)(些)(苦)(涩)(的)(决)(定)(。前)(一)(天)(夜)(里)(,他)(醒)(来)(多)(次)(查)(看)(空)(气)(质)(量)(数)(据)(,“盼)(着)(万)(一)(风)(来)(,雾)(霾)(一)(散)(就)(爬)(起)(来)(去)(跑)(北)(马)((北)(京)(马)(拉)(松)(简)(称)(),但)(奇)(迹)(并)(没)(有)(发)(生)(。”张)(旭)(表)(示)(。
  雾)(中)(马)(拉)(松)(
  328,这)(是)(19日)(上)(午)(6时)(北)(京)(市)(的)(空)(气)(质)(量)(指)(数)((AQI)显)(示)(的)(结)(果)(,且)(直)(到)(当)(日)(下)(午)(1时)(,这)(一)(数)(字)(才)(降)(至)(300以)(下)(。按)(照)(《环)(境)(空)(气)(质)(量)(指)(数)((AQI)技)(术)(规)(定)(》分)(级)(方)(法)(,AQI在)(151至)(200之)(间)(为)(四)(级)(中)(度)(污)(染)(,201至)(300之)(间)(为)(五)(级)(重)(度)(污)(染)(,300以)(上)(为)(最)(严)(重)(的)(六)(级)(严)(重)(污)(染)(。
  一)(段)(时)(间)(以)(来)(,北)(京)(出)(现)(多)(日)(AQI指)(数)(300以)(上)(的)(严)(重)(污)(染)(,对)(于)(19日)(的)(天)(气)(情)(况)(,气)(象)(部)(门)(也)(有)(预)(报)(。18日)(18时)(,北)(京)(市)(空)(气)(重)(污)(染)(应)(急)(指)(挥)(部)(办)(公)(室)(发)(布)(“空)(气)(重)(污)(染)(蓝)(色)(预)(警)(”,预)(警)(称)(19日)(为)(重)(度)(污)(染)(,并)(请)(广)(大)(市)(民)(做)(好)(健)(康)(防)(护)(。
  事)(实)(上)(,赛)(事)(组)(织)(方)(从)(一)(开)(始)(就)(意)(识)(到)(了)(雾)(霾)(天)(气)(可)(能)(带)(来)(的)(影)(响)(。在)(2014年)(北)(京)(马)(拉)(松)(的)(报)(名)(工)(作)(中)(,组)(委)(会)(特)(意)(增)(加)(了)(答)(题)(测)(试)(环)(节)(,就)(是)(为)(了)(让)(爱)(跑)(人)(士)(更)(了)(解)(自)(己)(的)(身)(体)(状)(态)(,对)(马)(拉)(松)(运)(动)(存)(在)(的)(风)(险)(有)(所)(警)(觉)(,并)(在)(开)(跑)(前)(补)(充)(必)(要)(的)(“跑)(马)(”知)(识)(,包)(括)(及)(时)(补)(水)(、调)(节)(呼)(吸)(等)(。
  北)(京)(马)(拉)(松)(的)(官)(方)(微)(信)(10月)(17日)(推)(送)(文)(章)(《当)(马)(拉)(松)(遇)(上)(雾)(霾)(,你)(该)(如)(何)(跑)(》称)(,“组)(委)(会)(充)(分)(提)(醒)(广)(大)(选)(手)(注)(意)(天)(气)(情)(况)(……经)(与)(北)(京)(市)(市)(政)(市)(容)(管)(理)(委)(员)(会)(及)(其)(下)(属)(环)(卫)(集)(团)(沟)(通)(部)(署)(,我)(们)(将)(于)(比)(赛)(当)(天)(调)(配)(洒)(水)(车)(反)(复)(喷)(洒)(赛)(道)(路)(面)(,扑)(灭)(路)(面)(扬)(尘)(,尽)(我)(们)(最)(大)(的)(努)(力)(减)(小)(雾)(霾)(危)(害)(”。
  此)(外)(,北)(京)(市)(政)(府)(也)(指)(示)(市)(卫)(生)(计)(生)(委)(全)(体)(医)(疗)(保)(障)(人)(员)(做)(好)(相)(关)(救)(治)(准)(备)(,在)(全)(程)(终)(点)(增)(加)(2辆)(救)(护)(车)(及)(2组)(医)(护)(人)(员)(;并)(在)(包)(括)(跟)(随)(的)(4辆)(救)(护)(车)(在)(内)(的)(所)(有)(赛)(事)(医)(疗)(点)(中)(,加)(强)(氧)(气)(和)(平)(喘)(药)(物)(的)(配)(备)(。
  尽)(管)(如)(此)(,包)(括)(张)(旭)(在)(内)(的)(一)(些)(选)(手)(还)(是)(退)(出)(了)(北)(马)(。
  退)(与)(不)(退)(间)(
  “这)(样)(的)(天)(气)(,作)(为)(亲)(属)(,我)(们)(其)(实)(还)(是)(都)(希)(望)(他)(能)(放)(弃)(比)(赛)(,身)(体)(还)(是)(最)(要)(紧)(的)(,但)(他)(还)(是)(坚)(持)(。”吴)(肖)(东)(戴)(着)(口)(罩)(的)(亲)(友)(们)(表)(示)(。
  老)(吴)(之)(所)(以)(坚)(持)(,是)(因)(为)(自)(己)(曾)(遇)(到)(过)(比)(这)(更)(严)(重)(的)(天)(气)(的)(比)(赛)(日)(,“当)(时)(身)(体)(也)(没)(有)(太)(多)(变)(化)(,所)(以)(觉)(得)(应)(该)(没)(问)(题)(。”
  记)(者)(采)(访)(的)(诸)(多)(选)(手)(中)(,多)(数)(其)(实)(知)(道)(雾)(霾)(天)(气)(跑)(步)(会)(对)(身)(体)(有)(些)(影)(响)(,但)(还)(是)(最)(终)(选)(择)(参)(加)(比)(赛)(。
  “我)(有)(许)(多)(朋)(友)(报)(名)(参)(加)(此)(次)(北)(马)(都)(没)(报)(上)(名)(,我)(参)(加)(了)(,肯)(定)(不)(会)(放)(弃)(比)(赛)(的)(。”选)(手)(夏)(波)(光)(告)(诉)(《第)(一)(财)(经)(日)(报)(》记)(者)(。
  记)(者)(了)(解)(到)(,本)(届)(赛)(事)(报)(名)(工)(作)(是)(9月)(8日)(上)(午)(9时)(8分)(正)(式)(启)(动)(,到)(当)(日)(22时)(30分)(,30000个)(比)(赛)(名)(额)(报)(满)(。这)(一)(速)(度)(创)(造)(了)(国)(内)(马)(拉)(松)(赛)(事)(报)(名)(的)(新)(纪)(录)(。
  而)(此)(前)(举)(办)(的)(一)(些)(马)(拉)(松)(比)(赛)(中)(,甚)(至)(还)(出)(现)(过)(报)(名)(前)(晚)(就)(有)(人)(支)(起)(帐)(篷)(彻)(夜)(守)(候)(、接)(受)(网)(络)(报)(名)(的)(官)(网)(因)(点)(击)(率)(过)(高)(而)(瘫)(痪)(、数)(千)(名)(额)(不)(到)(一)(小)(时)(被)(抢)(空)(等)(火)(爆)(情)(况)(。
  “并)(不)(是)(只)(要)(报)(名)(就)(能)(参)(加)(的)(,还)(是)(有)(一)(些)(门)(槛)(的)(,比)(如)(,以)(往)(的)(比)(赛)(成)(绩)(等)(因)(素)(。”知)(情)(人)(士)(表)(示)(。
  记)(者)(在)(采)(访)(中)(也)(发)(现)(,参)(赛)(选)(手)(中)(有)(许)(多)(是)(马)(拉)(松)(爱)(好)(者)(,参)(加)(比)(赛)(的)(次)(数)(少)(的)(一)(年)(四)(五)(次)(,多)(的)(甚)(至)(一)(年)(十)(多)(次)(。有)(位)(采)(访)(对)(象)(甚)(至)(表)(示)(,就)(是)(戴)(着)(头)(盔)(也)(要)(参)(加)(比)(赛)(,尽)(管)(他)(的)(腿)(在)(跑)(的)(过)(程)(中)(出)(现)(了)(疼)(痛)(现)(象)(。
  “所)(以)(,组)(委)(会)(要)(取)(消)(比)(赛)(或)(者)(推)(迟)(比)(赛)(,都)(是)(很)(难)(的)(一)(件)(事)(,我)(们)(还)(是)(很)(理)(解)(他)(们)(的)(。”夏)(波)(光)(认)(为)(。
  此)(次)(北)(马)(有)(46%的)(选)(手)(来)(自)(外)(地)(和)(国)(外)(。这)(也)(是)(让)(组)(委)(会)(很)(难)(将)(比)(赛)(延)(期)(、改)(期)(的)(原)(因)(之)(一)(。
  夏)(波)(光)(告)(诉)(记)(者)(,有)(一)(些)(外)(地)(选)(手)(是)(组)(团)(来)(北)(京)(参)(加)(比)(赛)(的)(,无)(论)(是)(住)(宿)(还)(是)(往)(返)(机)(票)(多)(是)(以)(团)(购)(方)(式)(办)(理)(,“许)(多)(回)(程)(机)(票)(都)(是)(订)(好)(的)(,如)(果)(组)(委)(会)(宣)(布)(比)(赛)(延)(期)(,将)(引)(发)(一)(系)(列)(的)(问)(题)(。这)(其)(实)(是)(马)(拉)(松)(热)(所)(带)(动)(的)(运)(动)(旅)(游)(产)(业)(。”
  马)(拉)(松)(热)(潮)(
  公)(开)(数)(据)(显)(示)(,2013年)(,全)(国)(共)(举)(行)(39场)(马)(拉)(松)(及)(相)(关)(运)(动)(赛)(事)(,其)(中)(全)(程)(马)(拉)(松)(19场)(、半)(程)(马)(拉)(松)(7场)(、其)(他)(长)(跑)(活)(动)(13场)(。全)(年)(有)(超)(过)(75万)(人)(次)(参)(与)(各)(类)(比)(赛)(,而)(其)(中)(参)(加)(全)(程)(及)(半)(程)(马)(拉)(松)(项)(目)(的)(人)(次)(则)(将)(近)(20万)(。
  随)(着)(赛)(事)(整)(体)(规)(模)(的)(增)(大)(,单)(项)(赛)(事)(的)(规)(模)(也)(越)(来)(越)(大)(,39场)(比)(赛)(中)(,有)(27场)(达)(到)(了)(万)(人)(以)(上)(。目)(前)(全)(国)(4个)(直)(辖)(市)(、17个)(省)(或)(自)(治)(区)(的)(共)(34个)(大)(中)(城)(市)(有)(举)(办)(马)(拉)(松)(和)(相)(关)(运)(动)(赛)(事)(,覆)(盖)(率)(达)(到)(70%左)(右)(,并)(且)(近)(三)(年)(来)(保)(持)(着)(10%左)(右)(的)(增)(长)(速)(度)(。专)(家)(预)(计)(,到)(2014年)(,将)(有)(接)(近)(80%的)(省)(份)(拥)(有)(1场)(或)(多)(场)(马)(拉)(松)(及)(相)(关)(运)(动)(赛)(事)(。
  “近)(年)(来)(,中)(国)(马)(拉)(松)(及)(相)(关)(运)(动)(赛)(事)(规)(模)(越)(来)(越)(大)(,参)(与)(人)(群)(日)(趋)(广)(泛)(,中)(国)(马)(拉)(松)(及)(相)(关)(运)(动)(已)(进)(入)(一)(个)(蓬)(勃)(发)(展)(的)(重)(要)(时)(期)(。”身)(为)(运)(动)(产)(业)(从)(业)(人)(员)(,同)(时)(也)(是)(马)(拉)(松)(运)(动)(爱)(好)(者)(的)(黄)(华)(勇)(对)(记)(者)(表)(示)(。
  一)(位)(从)(事)(马)(拉)(松)(比)(赛)(推)(广)(的)(专)(业)(人)(士)(告)(诉)(本)(报)(记)(者)(,国)(内)(马)(拉)(松)(赛)(事)(第)(一)(梯)(队)(中)(,“北)(马)(”、“厦)(马)(”(厦)(门)(马)(拉)(松)()、“上)(马)(”(上)(海)(马)(拉)(松)()等)(无)(疑)(是)(影)(响)(力)(较)(大)(的)(,“尤)(其)(是)(北)(马)(,2013年)(某)(媒)(体)(评)(选)(的)(中)(国)(十)(大)(最)(具)(品)(牌)(价)(值)(体)(育)(赛)(事)(中)(,北)(马)(以)(估)(值)(2.5亿)(的)(品)(牌)(价)(值)(上)(榜)(,与)(中)(超)(、中)(职)(篮)(和)(中)(网)(等)(传)(统)(比)(赛)(不)(分)(伯)(仲)(。”
  这)(背)(后)(不)(仅)(是)(因)(为)(创)(始)(于)(1981年)(的)(北)(马)(有)(相)(对)(悠)(久)(的)(历)(史)(,更)(多)(是)(因)(其)(主)(办)(、协)(办)(方)(的)(实)(力)(。
  公)(开)(资)(料)(显)(示)(,北)(马)(是)(经)(国)(际)(田)(联)((IAAF)认)(证)(、国)(际)(马)(拉)(松)(及)(公)(路)(跑)(协)(会)((AIMS)备)(案)(的)(国)(际)(田)(联)(金)(标)(赛)(事)(,由)(中)(国)(田)(径)(协)(会)(和)(北)(京)(市)(体)(育)(局)(共)(同)(主)(办)(,中)(央)(电)(视)(台)(联)(合)(主)(办)(,中)(奥)(路)(跑)(体)(育)(管)(理)(有)(限)(公)(司)(、北)(京)(市)(体)(育)(竞)(赛)(管)(理)(中)(心)(承)(办)(。“尤)(其)(是)(央)(视)(直)(播)(,对)(于)(我)(们)(这)(些)(爱)(好)(者)(而)(言)(也)(是)(很)(大)(的)(殊)(荣)(。”一)(位)(参)(赛)(者)(告)(诉)(记)(者)(。
  长)(跑)(大)(生)(意)(
  众)(多)(爱)(好)(者)(的)(追)(捧)(和)(电)(视)(直)(播)(,这)(对)(于)(任)(何)(一)(个)(体)(育)(赛)(事)(来)(说)(,无)(疑)(是)(吸)(引)(赞)(助)(商)(的)(最)(佳)(“砝)(码)(”。而)(这)(也)(是)(马)(拉)(松)(比)(赛)(商)(业)(运)(作)(的)(关)(键)(所)(在)(。
  本)(报)(记)(者)(了)(解)(到)(,城)(市)(马)(拉)(松)(的)(经)(营)(规)(则)(一)(般)(是)(地)(方)(政)(府)(举)(办)(赛)(事)(,第)(三)(方)(商)(业)(公)(司)(买)(断)(几)(年)(的)(赛)(事)(经)(营)(权)(,自)(负)(盈)(亏)(。
  “商)(业)(公)(司)(的)(主)(要)(支)(出)(为)(买)(断)(费)(。一)(些)(大)(的)(赛)(事)(大)(概)(是)(一)(年)(1500万)(元)(,还)(有)(电)(视)(转)(播)(、保)(安)(等)(费)(用)(,全)(部)(加)(起)(来)(在)(2000万)(元)(左)(右)(。”上)(述)(从)(事)(马)(拉)(松)(比)(赛)(推)(广)(的)(专)(业)(人)(士)(表)(示)(。而)(收)(益)(部)(分)(则)(来)(自)(赞)(助)(商)(与)(报)(名)(费)(。
  以)(本)(届)(北)(马)(为)(例)(,总)(冠)(名)(为)(北)(京)(现)(代)(,官)(方)(合)(作)(伙)(伴)(为)(阿)(迪)(达)(斯)(,还)(有)(3家)(官)(方)(赞)(助)(商)(和)(8家)(官)(方)(供)(应)(商)(。
  尽)(管)(北)(马)(的)(赞)(助)(费)(用)(由)(于)(涉)(及)(商)(业)(秘)(密)(而)(没)(有)(对)(外)(公)(布)(,但)(本)(报)(记)(者)(了)(解)(到)(,目)(前)(国)(内)(排)(名)(靠)(前)(的)(马)(拉)(松)(赛)(事)(合)(计)(赞)(助)(费)(在)(2000万)(~3000万)(之)(间)(,如)(果)(以)(此)(为)(基)(准)(的)(话)(,北)(马)(的)(赞)(助)(费)(用)(不)(会)(低)(于)(这)(个)(区)(间)(。
  再)(看)(北)(马)(的)(报)(名)(费)(。按)(照)(北)(京)(马)(拉)(松)(组)(委)(会)(公)(布)(的)(报)(名)(缴)(费)(须)(知)(,中)(国)(籍)(报)(名)(者)(的)(半)(程)(马)(拉)(松)(报)(名)(费)(为)(160元)(,全)(程)(马)(拉)(松)(为)(200元)(。据)(此)(估)(算)(,本)(届)(报)(名)(费)(也)(有)(数)(百)(万)(元)(。
  “赞)(助)(商)(赞)(助)(体)(育)(赛)(事)(,一)(为)(品)(牌)(,二)(为)(销)(售)(。赛)(前)(、赛)(中)(、赛)(后)(都)(会)(有)(相)(应)(的)(营)(销)(方)(式)(,这)(也)(是)(提)(前)(做)(好)(的)(方)(案)(。如)(果)(推)(迟)(或)(者)(取)(消)(,报)(名)(费)(不)(计)(算)(在)(内)(的)(话)(,赞)(助)(商)(的)(权)(益)(该)(如)(何)(保)(护)(?就)(算)(推)(迟)(,其)(所)(有)(的)(商)(业)(计)(划)(也)(要)(全)(盘)(改)(变)(。这)(个)(成)(本)(是)(很)(大)(的)(,谁)(来)(承)(担)(?”上)(述)(专)(业)(人)(士)(表)(示)(。插)(图)(/吕)(知)(晓)(
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