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2017中国泛娱乐产业近6000亿元市场,剧集和综艺增速最快

来源: 南方日报网络版     时间: 2018年12月17日 13:18:43
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新宝gg代理待遇最高信誉平台官方,招龙虎和代理注册实力诚招代理Q扣99277339时时彩龙虎和,意彩彩票代理,意彩官网,意彩平台注册,意彩乐官网,意彩娱乐官方网站2017中国泛娱乐产业近6000亿元市场,剧集和综艺增速最快

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(原)(标)(题)(:2017中)(国)(泛)(娱)(乐)(产)(业)(近)(6000亿)(元)(市)(场)(,剧)(集)(和)(综)(艺)(增)(速)(最)(快)(
(来)(源)(:媒)(介)(360作)(者)(:沈)(浩)(卿)(原)(标)(题)(:一)(图)(读)(懂)(|2018泛)(娱)(乐)(战)(场)(如)(何)(再)(进)(化)(?)
从)(2011年)(的)(崭)(露)(头)(角)(,到)(2013年)(的)(遍)(地)(开)(花)(,到)(2015年)(的)(如)(火)(如)(荼)(,到)(2017年)(的)(大)(浪)(淘)(沙)(。
可)(以)(看)(到)(,泛)(娱)(乐)(产)(业)(经)(过)(七)(年)(演)(变)(已)(经)(成)(为)(巨)(头)(们)(站)(队)(博)(弈)(的)(大)(战)(场)(,而)(且)(随)(着)(内)(容)(输)(出)(变)(的)(越)(来)(越)(垂)(直)(化)(的)(趋)(势)(下)(,想)(在)(泛)(娱)(乐)(上)(中)(下)(游)(谋)(求)(发)(展)(都)(变)(得)(越)(来)(越)(充)(满)(挑)(战)(,2018年)(是)(泛)(娱)(乐)(产)(业)(越)(来)(越)(成)(熟)(化)(的)(一)(年)(。在)(金)(融)(资)(本)(和)(互)(联)(网)(的)(助)(推)(下)(,泛)(娱)(乐)(产)(业)(迎)(来)(精)(细)(和)(集)(约)(化)(发)(展)(阶)(段)(。
可)(以)(预)(见)(,我)(们)(将)(进)(入)(一)(个)(更)(加)(广)(泛)(的)(数)(字)(内)(容)(产)(业)(融)(合)(发)(展)(的)(全)(新)(时)(代)(!
泛)(娱)(乐)(行)(业)(的)(产)(值)(和)(规)(模)(分)(布)(
2017年)(,就)(不)(同)(品)(类)(的)(内)(容)(所)(产)(生)(的)(市)(场)(总)(价)(值)(而)(言)(,中)(国)(泛)(娱)(乐)(产)(业)(已)(是)(一)(个)(近)(6000亿)(元)(的)(市)(场)(,前)(景)(惊)(人)(。
其)(大)(致)(分)(布)(为)(游)(戏)(1700亿)(元)((增)(速)(8-10%),剧)(集)(和)(综)(艺)(1200亿)(元)((增)(速)(30-25%),电)(影)(1250亿)(元)((增)(速)(5-10%),动)(漫)(780亿)(元)((增)(速)(25-30%)。
巨)(头)(的)(泛)(娱)(乐)(布)(局)(
娱)(乐)(平)(台)(正)(在)(逐)(步)(变)(成)(渠)(道)(的)(集)(合)(体)(,最)(终)(要)(在)(同)(一)(平)(台)(上)(聚)(集)(娱)(乐)(、体)(育)(、音)(乐)(、影)(视)(等)(多)(种)(品)(类)(,以)(及)(用)(户)(、商)(家)(、创)(作)(者)(、经)(济)(公)(司)(等)(多)(重)(身)(份)(。
整)(合)(品)(类)(功)(能)(,做)(大)(平)(台)(,集)(成)(消)(耗)(用)(户)(的)(娱)(乐)(时)(间)(,就)(成)(为)(了)(大)(玩)(家)(的)(共)(识)(。大)(多)(数)(互)(联)(网)(公)(司)(对)(泛)(娱)(乐)(产)(业)(的)(运)(营)(模)(式)(类)(同)(于)(手)(游)(的)(体)(验)(:免)(费)(模)(式)(作)(为)(流)(量)(入)(口)(,收)(费)(套)(餐)(和)(分)(层)(体)(验)(紧)(跟)(在)(后)(。
十)(问)(|泛)(娱)(乐)(市)(场)(未)(来)(
1、泛)(娱)(乐)(市)(场)(有)(没)(有)(泡)(沫)(?
目)(前)(BAT是)(互)(联)(网)(三)(大)(巨)(头)(,腾)(讯)(去)(年)(收)(入)(是)(1519亿)(元)(,如)(果)(把)(全)(国)(网)(民)(7.3亿)(都)(当)(成)(它)(的)(受)(众)(,腾)(讯)(去)(年)(在)(每)(个)(受)(众)(身)(上)(赚)(取)(了)(207元)(;爱)(奇)(艺)(去)(年)(收)(入)(113亿)(元)(,平)(均)(每)(个)(用)(户)(为)(22元)(。
也)(就)(是)(说)(,这)(个)(行)(业)(不)(但)(没)(有)(泡)(沫)(,起)(码)(还)(有)(三)(倍)(的)(增)(长)(空)(间)(,相)(信)(接)(下)(来)(的)(几)(年)(,视)(频)(网)(站)(的)(收)(入)(还)(能)(再)(增)(长)(三)(倍)(以)(上)(。
2、是)(什)(么)(支)(撑)(了)(娱)(乐)(公)(司)(的)(高)(估)(值)(?
今)(年)(有)(一)(条)(消)(息)(让)(整)(个)(行)(业)(都)(轰)(动)(了)(,那)(就)(是)(嘉)(行)(传)(媒)(估)(值)(50亿)(人)(民)(币)(,这)(样)(一)(个)(短)(短)(三)(年)(的)(公)(司)(为)(什)(么)(能)(有)(这)(么)(高)(的)(估)(值)(?杨)(幂)(背)(后)(的)(几)(千)(万)(粉)(丝)(提)(供)(了)(最)(大)(的)(支)(持)(。
好)(的)(内)(容)(可)(以)(为)(明)(星)(带)(来)(很)(多)(粉)(丝)(,那)(么)(,如)(何)(将)(粉)(丝)(转)(化)(成)(生)(产)(力)(?目)(前)(国)(外)(和)(视)(频)(网)(站)(采)(取)(的)(一)(种)(方)(法)(是)(做)(系)(列)(剧)(,例)(如)(《欢)(乐)(颂)(》。
3、内)(容)(IP有)(商)(业)(化)(的)(标)(准)(模)(式)(吗)(?
点)(突)(破)(然)(后)(再)(齐)(头)(并)(进)(,已)(是)(打)(造)(内)(容)(IP的)(商)(业)(化)(标)(准)(模)(式)(。
比)(如)(“吴)(晓)(波)(频)(道)(”连)(接)(各)(地)(的)(咖)(啡)(馆)(做)(起)(了)(书)(友)(会)(;“罗)(辑)(思)(维)(”从)(早)(期)(的)(视)(频)(脱)(口)(秀)(和)(微)(信)(公)(共)(号)(,衍)(生)(出)(了)(具)(有)(标)(签)(化)(的)(社)(群)(会)(员)(、常)(态)(的)(图)(书)(出)(版)(品)(牌)(和)(用)(户)(朝)(圣)(般)(的)(跨)(年)(演)(讲)(。
4、IP跨)(界)(,需)(要)(遵)(循)(什)(么)(逻)(辑)(?
内)(容)(作)(品)(IP的)(扩)(散)(会)(超)(出)(想)(象)(,而)(明)(星)(的)(IP跨)(界)(尺)(度)(也)(会)(更)(加)(夸)(张)(。歌)(手)(汪)(峰)(做)(耳)(机)(,这)(与)(罗)(永)(浩)(老)(师)(做)(手)(机)(如)(出)(一)(辙)(,明)(星)(IP背)(书)(做)(事)(一)(般)(都)(能)(领)(先)(对)(手)(几)(分)(。文)(娱)(明)(星)(跨)(界)(到)(科)(技)(和)(投)(资)(界)(也)(会)(是)(新)(的)(趋)(势)(。
但)(并)(非)(所)(有)(IP都)(能)(跨)(界)(,IP跨)(界)(需)(要)(保)(持)(跨)(界)(前)(后)(的)(两)(个)(领)(域)(有)(足)(够)(受)(众)(的)(重)(合)(度)(和)(既)(有)(优)(势)(的)(协)(同)(。
5、哪)(里)(是)(IP捞)(钱)(的)(好)(地)(方)(?
2015年)(,《鬼)(吹)(灯)(》衍)(生)(出)(了)(两)(部)(院)(线)(电)(影)((《九)(层)(妖)(塔)(》和)(《寻)(龙)(诀)(》),《万)(万)(没)(想)(到)(》也)(终)(于)(从)(网)(络)(视)(频)(网)(站)(走)(进)(了)(院)(线)(,开)(心)(麻)(花)(团)(队)(在)(《夏)(洛)(特)(烦)(恼)(》之)(后)(也)(产)(出)(了)(第)(二)(部)(电)(影)(。
电)(影)(院)(是)(捞)(钱)(的)(好)(地)(方)(,成)(了)(IP市)(场)(竞)(争)(的)(决)(战)(之)(巅)(。
6、游)(戏)(领)(域)(赚)(钱)(的)(正)(确)(姿)(势)(是)(什)(么)(?
2015年)(,经)(典)(的)(RPG游)(戏)(“仙)(剑)(”系)(列)(,除)(了)(在)(发)(布)(了)(PC游)(戏)(新)(作)(《仙)(剑)(奇)(侠)(传)(六)(》之)(外)(,也)(在)(视)(频)(网)(站)(推)(出)(了)(网)(络)(剧)(《仙)(剑)(客)(栈)(》,相)(关)(的)(手)(机)(游)(戏)(也)(发)(行)(了)(多)(款)(。
游)(戏)(售)(卖)(的)(营)(收)(越)(来)(越)(不)(重)(要)(了)(,做)(红)(IP成)(了)(发)(展)(内)(容)(产)(业)(至)(关)(重)(要)(的)(落)(脚)(点)(,IP变)(现)(的)(口)(径)(会)(越)(来)(越)(宽)(。
7、二)(次)(元)(的)(前)(景)(到)(底)(怎)(么)(样)(?
如)(今)(的)(“二)(次)(元)(大)(本)(营)(”A站)(、B站)(分)(别)(划)(归)(于)(阿)(里)(、腾)(讯)(旗)(下)(,有)(妖)(气)(9亿)(人)(民)(币)(被)(奥)(飞)(收)(购)(。2018年)(或)(许)(能)(成)(为)(二)(次)(元)(向)(主)(流)(受)(众)(进)(击)(的)(一)(年)(。
“二)(次)(元)(”作)(品)(改)(编)(网)(剧)(的)(风)(口)(已)(吹)(起)(,二)(次)(元)(领)(域)(迈)(出)(AR、VR等)(科)(技)(尝)(试)(也)(是)(行)(业)(未)(来)(趋)(势)(之)(一)(;此)(外)(,以)(B站)(为)(代)(表)(的)(视)(频)(平)(台)(正)(在)(向)(文)(化)(社)(区)(、IP孵)(化)(与)(影)(视)(制)(作)(平)(台)(转)(型)(。
8、网)(络)(自)(制)(剧)(赶)(超)(电)(视)(剧)(已)(成)(定)(局)(?
传)(统)(电)(视)(剧)(的)(形)(式)(广)(为)(观)(众)(诟)(病)(,而)(网)(络)(自)(制)(剧)(应)(运)(而)(生)(。如)(今)(,网)(络)(自)(制)(剧)(已)(经)(逆)(袭)(传)(统)(电)(视)(剧)(,成)(为)(了)(电)(视)(剧)(主)(流)(。
相)(较)(于)(之)(前)(的)(零)(散)(状)(态)(,2018年)(各)(网)(站)(自)(制)(剧)(定)(位)(明)(显)(更)(加)(清)(晰)(。精)(准)(定)(位)(能)(否)(收)(获)(高)(位)(收)(视)(?拉)(高)(制)(作)(成)(本)(能)(否)(产)(生)(超)(值)(回)(报)(?2018年)(视)(频)(网)(站)(的)(自)(制)(剧)(生)(态)(值)(得)(期)(待)(。
9、明)(星)(投)(资)(,赚)(噱)(头)(还)(是)(真)(赚)(钱)(
Angelababy、黄)(晓)(明)(、李)(冰)(冰)(、任)(泉)(、邓)(超)(、鹿)(晗)(、胡)(海)(泉)(……拥)(有)(名)(气)(和)(资)(源)(的)(明)(星)(,纷)(纷)(跨)(界)(玩)(起)(了)(创)(投)(,且)(出)(手)(成)(绩)(不)(俗)(。
例)(如)(,由)(黄)(晓)(明)(、李)(冰)(冰)(、任)(泉)(创)(办)(的)(StarVC在)(投)(资)(韩)(都)(衣)(舍)(一)(年)(多)(时)(间)(后)(,其)(官)(方)(旗)(舰)(店)(2014年)(销)(售)(额)(15亿)(;明)(星)(衣)(橱)(,创)(立)(三)(年)(的)(时)(间)(中)(,共)(积)(累)(5000多)(万)(女)(性)(用)(户)(,日)(活)(跃)(用)(户)(超)(过)(500万)(,拥)(有)(千)(万)(量)(级)(的)(活)(跃)(用)(户)(,估)(值)(也)(高)(达)(5亿)(美)(金)(。
10、哪)(些)(细)(分)(领)(域)(最)(受)(资)(本)(青)(睐)(?
泛)(娱)(乐)(市)(场)(中)(,动)(辄)(数)(亿)(元)(的)(电)(影)(票)(房)(,以)(及)(轮)(番)(引)(爆)(收)(视)(的)(综)(艺)(节)(目)(使)(得)(文)(娱)(产)(业)(成)(为)(吸)(金)(大)(户)(。其)(中)(,传)(媒)(业)(、影)(视)(业)(、在)(线)(教)(育)(和)(旅)(游)(业)(尤)(其)(受)(到)(资)(本)(青)(睐)(。
以)(阿)(里)(巴)(巴)(为)(例)(,在)(影)(视)(行)(业)(,阿)(里)(相)(继)(入)(股)(光)(线)(、华)(谊)(兄)(弟)(和)(博)(纳)(影)(业)(,还)(入)(股)(了)(第)(一)(财)(经)(集)(团)(、博)(雅)(天)(下)(、无)(界)(新)(闻)(、36氪)(等)(媒)(介)(平)(台)(,收)(购)(了)(优)(酷)(土)(豆)(、南)(华)(早)(报)(等)(知)(名)(传)(媒)(。
写)(在)(最)(后)(:泛)(娱)(乐)(产)(业)(也)(是)(一)(种)(创)(意)(者)(经)(济)(,它)(不)(断)(地)(吸)(引)(那)(些)(怀)(揣)(梦)(想)(、情)(怀)(的)(创)(意)(者)(进)(来)(,并)(且)(把)(创)(意)(者)(、生)(产)(者)(和)(消)(费)(者)(联)(系)(到)(了)(一)(次)(,把)(一)(个)(个)(的)(产)(品)(变)(成)(了)(一)(系)(列)(的)(产)(品)(,让)(创)(意)(的)(价)(值)(更)(加)(扩)(大)(。从)(而)(形)(成)(了)(“用)(户)(—创)(意)(者)(—平)(台)(—用)(户)(”这)(一)(不)(断)(扩)(张)(的)(循)(环)(。返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
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