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中国企业纷纷进军境外酒店业

来源: 南方日报网络版     时间: 2018年12月17日 14:00:03
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(  在)(不)(久)(的)(将)(来)(,国)(人)(出)(境)(游)(,可)(能)(乘)(坐)(的)(航)(班)(和)(中)(国)(旅)(行)(社)(有)(关)(,在)(境)(外)(住)(的)(酒)(店)(是)(中)(国)(企)(业)(投)(资)(的)(,在)(境)(外)(购)(物)(的)(免)(税)(店)(也)(是)(中)(国)(人)(开)(的)(,行)(程)(中)(甚)(至)(可)(能)(还)(会)(加)(入)(中)(国)(参)(建)(的)(景)(点)(。
  近)(日)(,相)(继)(传)(出)(中)(国)(企)(业)(竞)(购)(美)(国)(喜)(达)(屋)(国)(际)(酒)(店)(集)(团)(,进)(军)(日)(本)(酒)(店)(业)(,在)(美)(国)(建)(五)(星)(级)(酒)(店)(等)(消)(息)(。对)(此)(,业)(内)(人)(士)(认)(为)(,其)(直)(接)(原)(因)(是)(越)(来)(越)(多)(的)(中)(国)(游)(客)(出)(境)(旅)(游)(;也)(有)(专)(家)(认)(为)(,中)(国)(企)(业)(资)(本)(相)(当)(充)(足)(,在)(国)(内)(酒)(店)(市)(场)(相)(对)(过)(剩)(的)(背)(景)(下)(,走)(出)(去)(是)(个)(不)(错)(的)(选)(择)(。
  境)(外)(游)(会)(不)(会)(变)(成)(境)(内)(游)(?
  专)(家)(认)(为)(,这)(种)(担)(心)(没)(必)(要)(。在)(境)(外)(经)(营)(必)(须)(按)(照)(当)(地)(的)(法)(规)(和)(习)(惯)(经)(营)(,从)(事)(经)(营)(管)(理)(、服)(务)(工)(作)(的)(也)(多)(是)(当)(地)(人)(,只)(不)(过)(在)(某)(些)(方)(面)(会)(照)(顾)(中)(国)(人)(的)(习)(惯)(。多)(家)(旅)(游)(机)(构)(则)(表)(示)(,在)(选)(择)(境)(外)(酒)(店)(时)(,会)(更)(多)(考)(虑)(服)(务)(质)(量)(和)(游)(客)(需)(求)(,不)(会)(强)(制)(安)(排)(中)(国)(企)(业)(投)(资)(的)(酒)(店)(。
  现)(象)(:中)(国)(企)(业)(进)(军)(境)(外)(酒)(店)(业)(
  10月)(底)(至)(11月)(初)(,接)(连)(三)(起)(有)(关)(中)(国)(企)(业)(欲)(进)(军)(境)(外)(酒)(店)(业)(的)(消)(息)(引)(发)(关)(注)(。
  10月)(27日)(,《华)(尔)(街)(日)(报)(》援)(引)(消)(息)(人)(士)(称)(,包)(括)(上)(海)(锦)(江)(国)(际)(、海)(航)(集)(团)(和)(中)(投)(公)(司)(在)(内)(的)(至)(少)(三)(家)(大)(型)(中)(资)(企)(业)(正)(在)(争)(取)(中)(国)(政)(府)(的)(批)(准)(,以)(竞)(购)(美)(国)(大)(型)(酒)(店)(集)(团)(——喜)(达)(屋)(国)(际)(酒)(店)(集)(团)(。尽)(管)(三)(家)(涉)(事)(企)(业)(先)(后)(否)(认)(或)(不)(予)(回)(应)(,业)(界)(仍)(在)(盛)(传)(。
  10月)(28日)(,春)(秋)(集)(团)(在)(上)(海)(宣)(布)(,将)(联)(手)(东)(京)(证)(交)(所)(上)(市)(公)(司)(东)(京)(阳)(光)(不)(动)(产)(株)(式)(会)(社)((简)(称)(“阳)(光)(不)(动)(产)(”)在)(日)(本)(推)(出)(“春)(秋)(阳)(光)(酒)(店)(”品)(牌)(,计)(划)(用)(5年)(时)(间)(在)(春)(秋)(开)(航)(的)(日)(本)(城)(市)(开)(设)(15-20家)(酒)(店)(。这)(是)(春)(秋)(集)(团)(首)(次)(进)(入)(酒)(店)(行)(业)(。
  “去)(年)(春)(秋)(开)(出)(重)(庆)(、武)(汉)(等)(一)(批)(内)(陆)(城)(市)(至)(大)(阪)(的)(航)(线)(后)(,上)(座)(率)(一)(直)(保)(持)(在)(95%以)(上)(,很)(快)(吸)(引)(了)(大)(批)(航)(空)(公)(司)(效)(仿)(开)(航)(日)(本)(,大)(阪)(的)(酒)(店)(也)(出)(现)(了)(旺)(季)(供)(不)(应)(求)(的)(状)(况)(。”春)(秋)(集)(团)(董)(事)(长)(王)(正)(华)(称)(,公)(司)(内)(部)(早)(就)(有)(声)(音)(,春)(秋)(航)(空)(带)(去)(大)(量)(游)(客)(访)(日)(,为)(什)(么)(只)(给)(日)(本)(的)(酒)(店)(做)(嫁)(衣)(,为)(何)(不)(直)(接)(自)(己)(做)(?
  据)(春)(秋)(集)(团)(介)(绍)(,春)(秋)(阳)(光)(酒)(店)(预)(计)(2016年)(初)(在)(名)(古)(屋)(开)(出)(第)(一)(家)(,此)(后)(还)(将)(覆)(盖)(东)(京)(、大)(阪)(以)(及)(其)(他)(春)(秋)(开)(航)(的)(日)(本)(城)(市)(。
  11月)(1日)(,万)(达)(集)(团)(董)(事)(长)(王)(健)(林)(在)(美)(国)(一)(场)(演)(讲)(中)(表)(示)(,万)(达)(酒)(店)(将)(达)(到)(100多)(家)(,他)(要)(向)(欧)(美)(市)(场)(拓)(展)(自)(己)(的)(酒)(店)(品)(牌)(,接)(下)(来)(要)(在)(纽)(约)(的)(繁)(华)(区)(段)(开)(设)(万)(达)(酒)(店)(。
  此)(前)(有)(媒)(体)(报)(道)(称)(,万)(达)(集)(团)(将)(在)(美)(国)(纽)(约)(建)(设)(一)(座)(五)(星)(级)(的)(万)(达)(酒)(店)(以)(及)(一)(座)(毗)(邻)(的)(公)(寓)(建)(筑)(,在)(英)(国)(伦)(敦)(核)(心)(区)(投)(资)(近)(7亿)(英)(镑)(建)(设)(一)(座)(拥)(有)(160间)(客)(房)(的)(万)(达)(酒)(店)(,以)(及)(毗)(邻)(的)(一)(座)(公)(寓)(楼)(,两)(个)(项)(目)(均)(已)(签)(约)(。下)(一)(批)(万)(达)(酒)(店)(的)(候)(选)(地)(址)(将)(包)(括)(巴)(黎)(、悉)(尼)(和)(香)(港)(。
  专)(家)(:国)(内)(酒)(店)(业)(已)(近)(饱)(和)(
  有)(业)(内)(人)(士)(称)(,近)(年)(来)(中)(国)(企)(业)(纷)(纷)(前)(往)(境)(外)(建)(设)(或)(投)(资)(酒)(店)(,更)(直)(接)(的)(原)(因)(是)(越)(来)(越)(多)(的)(中)(国)(游)(客)(出)(境)(旅)(游)(。中)(国)(企)(业)(适)(时)(将)(服)(务)(业)(延)(展)(到)(境)(外)(,甚)(至)(包)(括)(目)(的)(地)(国)(家)(的)(景)(点)(、商)(场)(、餐)(饮)(等)(各)(个)(行)(业)(,这)(是)(个)(不)(错)(的)(时)(机)(。
  据)(国)(家)(旅)(游)(局)(统)(计)(数)(据)(,2014年)(内)(地)(出)(境)(游)(客)(达)(1.07亿)(人)(次)(。中)(国)(旅)(游)(研)(究)(院)(统)(计)(,2015年)(上)(半)(年)(内)(地)(出)(境)(人)(数)(达)(6100万)(人)(次)(,并)(据)(此)(推)(测)(2016年)(内)(地)(出)(境)(游)(人)(数)(仍)(将)(大)(幅)(增)(长)(,其)(中)(,日)(本)(、韩)(国)(以)(及)(东)(南)(亚)(国)(家)(仍)(是)(绝)(大)(部)(分)(内)(地)(游)(客)(的)(首)(游)(目)(的)(地)(选)(择)(。
  华)(美)(酒)(店)(顾)(问)(有)(限)(公)(司)(高)(级)(经)(济)(师)(赵)(焕)(焱)(则)(认)(为)(,中)(国)(企)(业)(纷)(纷)(在)(国)(外)(投)(资)(酒)(店)(业)(,其)(中)(一)(项)(重)(要)(原)(因)(是)(国)(内)(酒)(店)(业)(已)(近)(饱)(和)(,竞)(争)(激)(烈)(,拥)(有)(大)(量)(资)(本)(的)(企)(业)(便)(纷)(纷)(寻)(找)(海)(外)(市)(场)(。
  “近)(几)(年)(来)(,除)(了)(北)(上)(广)(深)(等)(一)(线)(城)(市)(酒)(店)(业)(营)(业)(额)(还)(有)(一)(定)(上)(升)(,众)(多)(二)(三)(线)(城)(市)(同)(比)(在)(下)(滑)(。”赵)(焕)(焱)(说)(,以)(安)(徽)(省)(会)(合)(肥)(为)(例)(,据)(不)(完)(全)(统)(计)(合)(肥)(五)(星)(级)(标)(准)(酒)(店)(包)(括)(规)(划)(共)(77家)(,其)(中)(挂)(牌)(11家)(、开)(业)(未)(挂)(牌)(21家)(,即)(将)(开)(业)(7家)(、建)(设)(中)(19家)(、规)(划)(中)(19家)(。
  “合)(肥)(五)(星)(级)(酒)(店)(每)(间)(可)(供)(房)(收)(入)(在)(2011年)(以)(来)(的)(17个)(季)(度)(中)(,同)(比)(4个)(季)(度)(上)(升)(,13个)(季)(度)(下)(降)(。最)(近)(4个)(季)(度)(连)(续)(下)(降)(。合)(肥)(全)(体)(星)(级)(酒)(店)(2013年)(、2014年)(连)(续)(2年)(亏)(损)(。”赵)(焕)(焱)(称)(,如)(此)(经)(营)(状)(况)(下)(,部)(分)(企)(业)(还)(在)(盲)(目)(开)(建)(酒)(店)(,市)(场)(早)(已)(供)(大)(于)(求)(。
  在)(他)(看)(来)(,中)(国)(企)(业)(资)(本)(相)(当)(充)(足)(,在)(国)(内)(酒)(店)(市)(场)(相)(对)(过)(剩)(的)(背)(景)(下)(,走)(出)(去)(是)(个)(不)(错)(的)(选)(择)(。他)(提)(出)(,中)(国)(酒)(店)(业)(的)(海)(外)(发)(展)(要)(从)(酒)(店)(投)(资)(走)(向)(酒)(店)(管)(理)(。“即)(便)(从)(直)(接)(经)(济)(效)(益)(来)(看)(,证)(券)(业)(中)(房)(地)(产)(企)(业)(的)(市)(盈)(率)(一)(般)(为)(8倍)(,而)(酒)(店)(管)(理)(业)(企)(业)(的)(市)(盈)(率)(一)(般)(为)(25倍)(。”赵)(焕)(焱)(表)(示)(,改)(变)(重)(投)(资)(轻)(管)(理)(、重)(硬)(件)(轻)(软)(件)(的)(情)(况)(,这)(既)(是)(中)(国)(经)(济)(转)(型)(的)(要)(求)(,也)(是)(中)(国)(服)(务)(走)(向)(全)(球)(的)(前)(提)(条)(件)(。
  旅)(游)(机)(构)(:境)(外)(游)(不)(会)(强)(制)(安)(排)(中)(国)(酒)(店)(
  目)(前)(,一)(些)(中)(国)(企)(业)(已)(开)(始)(在)(境)(外)(市)(场)(布)(局)(免)(税)(店)(、综)(合)(购)(物)(中)(心)(等)(项)(目)(。
  例)(如)(,中)(国)(国)(旅)(集)(团)(旗)(下)(的)(中)(免)(集)(团)(已)(经)(在)(柬)(埔)(寨)(暹)(粒)(市)(打)(造)(出)(国)(外)(第)(一)(家)(市)(内)(免)(税)(店)(,并)(已)(于)(2014年)(12月)(正)(式)(对)(外)(营)(业)(,其)(服)(务)(的)(对)(象)(就)(包)(括)(来)(自)(中)(国)(和)(东)(南)(亚)(其)(他)(国)(家)(的)(游)(客)(。春)(秋)(集)(团)(则)(在)(发)(布)(“春)(秋)(阳)(光)(酒)(店)(”时)(表)(示)(,春)(秋)(将)(通)(过)(自)(己)(组)(织)(客)(源)(的)(优)(势)(,对)(酒)(店)(进)(行)(“保)(底)(经)(营)(”。这)(意)(味)(着)(,乘)(春)(秋)(航)(班)(或)(跟)(随)(春)(秋)(旅)(行)(社)(的)(部)(分)(游)(客)(或)(将)(入)(住)(“春)(秋)(阳)(光)(酒)(店)(”。
  对)(此)(,有)(游)(客)(表)(示)(,未)(来)(中)(国)(游)(客)(出)(境)(旅)(游)(,有)(可)(能)(乘)(坐)(的)(是)(中)(国)(航)(班)(,入)(住)(的)(中)(国)(人)(开)(的)(酒)(店)(,在)(中)(国)(人)(开)(的)(商)(场)(购)(物)(、中)(国)(餐)(厅)(吃)(饭)(,甚)(至)(连)(游)(玩)(的)(景)(点)(也)(可)(能)(是)(中)(国)(企)(业)(参)(股)(的)(企)(业)(,“这)(感)(觉)(跟)(在)(国)(内)(游)(没)(多)(大)(差)(别)(了)(。”
  赵)(焕)(焱)(表)(示)(,这)(种)(担)(心)(其)(实)(没)(必)(要)(。“在)(境)(外)(经)(营)(的)(酒)(店)(、商)(场)(等)(业)(态)(,肯)(定)(按)(照)(当)(地)(的)(法)(规)(和)(习)(惯)(经)(营)(,从)(事)(经)(营)(管)(理)(、服)(务)(工)(作)(的)(也)(多)(是)(当)(地)(人)(,只)(不)(过)(在)(某)(些)(方)(面)(会)(照)(顾)(中)(国)(人)(的)(习)(惯)(。”
  国)(内)(多)(家)(旅)(游)(机)(构)(则)(表)(示)(,尽)(管)(不)(少)(中)(国)(企)(业)(开)(始)(进)(军)(国)(外)(酒)(店)(市)(场)(,但)(从)(总)(量)(上)(看)(还)(是)(极)(少)(的)(,“我)(们)(在)(选)(择)(境)(外)(酒)(店)(上)(,更)(多)(考)(虑)(的)(服)(务)(质)(量)(和)(游)(客)(的)(需)(求)(,如)(果)(游)(客)(反)(对)(,我)(们)(不)(会)(强)(制)(安)(排)(。”
  不)(过)(,部)(分)(旅)(游)(机)(构)(认)(为)(,如)(果)(有)(团)(队)(或)(自)(由)(行)(游)(客)(觉)(得)(中)(国)(企)(业)(经)(营)(的)(酒)(店)(更)(亲)(切)(,这)(也)(未)(尝)(不)(是)(一)(种)(好)(的)(选)(择)(。
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