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中国陶瓷业如何破解内忧外患困局

来源: 南方日报网络版     时间: 2018年10月21日 09:40:06
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(  新)(华)(网)(福)(州)(9月)(22日)(电)((记)(者)(董)(建)(国)()“如)(今)(再)(想)(让)(洋)(人)(们)(乖)(乖)(地)(买)(我)(们)(的)(陶)(瓷)(产)(品)(,不)(那)(么)(容)(易)(了)(。对)(于)(中)(国)(陶)(瓷)(业)(来)(说)(,今)(年)(的)(寒)(冬)(不)(仅)(没)(远)(去)(,甚)(至)(还)(在)(加)(剧)(。” 不)(少)(陶)(瓷)(业)(者)(如)(此)(感)(叹)(。  福)(建)(省)(德)(化)(县)(是)(中)(国)(最)(大)(的)(陶)(瓷)(工)(艺)(品)(生)(产)(和)(出)(口)(基)(地)(,现)(有)(陶)(瓷)(企)(业)(1400多)(家)(,从)(业)(人)(员)(10万)(余)(人)(,年)(产)(值)(上)(百)(亿)(元)(。作)(为)(外)(向)(型)(产)(业)(,受)(到)(外)(需)(不)(振)(、原)(材)(料)(涨)(价)(和)(人)(工)(成)(本)(上)(涨)(等)(因)(素)(影)(响)(,当)(地)(陶)(瓷)(业)(已)(进)(入)(“微)(利)(时)(代)(”。  近)(年)(来)(频)(发)(的)(反)(倾)(销)(调)(查)(无)(疑)(是)(中)(国)(陶)(瓷)(业)(最)(严)(重)(的)(“外)(患)(”。今)(年)(8月)(,巴)(西)(公)(布)(了)(对)(中)(国)(陶)(瓷)(餐)(具)(反)(倾)(销)(案)(初)(裁)(结)(果)(,此)(案)(涉)(及)(金)(额)(超)(7000万)(美)(元)(,逾)(千)(家)(中)(国)(陶)(瓷)(出)(口)(企)(业)(受)(到)(影)(响)(。  事)(实)(上)(,中)(国)(陶)(瓷)(出)(口)(已)(面)(临)(“多)(事)(之)(秋)(”。除)(了)(巴)(西)(之)(外)(,近)(年)(来)(欧)(盟)(、韩)(国)(、印)(尼)(、阿)(根)(廷)(等)(地)(的)(贸)(易)(保)(护)(政)(策)(,也)(对)(中)(国)(陶)(瓷)(出)(口)(形)(成)(多)(方)(压)(制)(态)(势)(。其)(中)(,欧)(盟)(、韩)(国)(对)(中)(国)(瓷)(砖)(曾)(征)(收)(最)(高)(达)(69.7%的)(反)(倾)(销)(税)(,而)(印)(尼)(对)(中)(国)(陶)(瓷)(餐)(具)(征)(收)(的)(反)(倾)(销)(税)(更)(是)(高)(达)(87%。  随)(着)(各)(国)(反)(倾)(销)(税)(的)(实)(施)(,不)(少)(陶)(瓷)(业)(者)(反)(映)(,今)(年)(国)(外)(订)(单)(变)(少)(了)(,一)(些)(小)(厂)(的)(日)(子)(不)(好)(过)(了)(。  “以)(前)(出)(口)(到)(欧)(美)(,一)(个)(家)(庭)(一)(年)(会)(用)(两)(套)(餐)(具)(,现)(在)(两)(年)(可)(能)(只)(用)(一)(套)(了)(。”当)(地)(一)(家)(艺)(瓷)(公)(司)(的)(总)(经)(理)(苏)(建)(堆)(感)(叹)(,“陶)(瓷)(业)(越)(来)(越)(不)(好)(做)(了)(,不)(少)(做)(了)(十)(多)(年)(陶)(瓷)(的)(现)(在)(转)(行)(做)(房)(地)(产)(和)(矿)(业)(了)(”。  除)(严)(酷)(的)(“外)(患)(”之)(外)(,更)(不)(容)(乐)(观)(的)(是)(“内)(忧)(”。目)(前)(中)(国)(陶)(瓷)(业)(缺)(乏)(自)(主)(创)(新)(能)(力)(,出)(口)(产)(品)(以)(中)(低)(档)(为)(主)(,产)(品)(附)(加)(值)(较)(低)(,在)(国)(际)(市)(场)(售)(价)(不)(高)(。  “以)(德)(化)(陶)(瓷)(业)(为)(例)(,70%左)(右)(的)(都)(是)(中)(小)(企)(业)(,产)(品)(同)(质)(化)(严)(重)(,行)(业)(准)(入)(门)(槛)(低)(,导)(致)(市)(场)(竞)(争)(异)(常)(激)(烈)(。一)(些)(陶)(瓷)(企)(业)(不)(惜)(降)(低)(价)(格)(,薄)(利)(多)(销)(,这)(就)(导)(致)(行)(业)(普)(遍)(利)(润)(微)(薄)(”。德)(化)(县)(经)(贸)(局)(副)(局)(长)(苏)(玉)(卿)(告)(诉)(记)(者)(。  “整)(个)(陶)(瓷)(行)(业)(原)(创)(性)(明)(显)(不)(足)(。比)(如)(在)(德)(化)(,一)(大)(半)(的)(陶)(瓷)(企)(业)(都)(缺)(少)(自)(己)(的)(品)(牌)(,只)(能)(做)(代)(工)(,甚)(至)(彼)(此)(间)(盲)(目)(模)(仿)(。”苏)(建)(堆)(说)(。  面)(对)(“内)(忧)(外)(患)(”的)(双)(重)(夹)(击)(,中)(国)(陶)(瓷)(业)(该)(如)(何)(破)(局)(?  一)(些)(业)(内)(人)(士)(认)(为)(,中)(国)(陶)(瓷)(出)(口)(企)(业)(一)(方)(面)(应)(积)(极)(合)(作)(,参)(与)(国)(际)(贸)(易)(摩)(擦)(诉)(讼)(;另)(一)(方)(面)(,也)(要)(积)(极)(开)(辟)(新)(兴)(市)(场)(。如)(受)(此)(次)(巴)(西)(对)(华)(瓷)(砖)(反)(倾)(销)(的)(影)(响)(,一)(些)(陶)(瓷)(企)(业)(将)(出)(口)(重)(点)(转)(向)(中)(东)(、非)(洲)(等)(新)(兴)(市)(场)(。  技)(术)(创)(新)(是)(中)(国)(陶)(瓷)(行)(业)(改)(善)(生)(存)(环)(境)(的)(关)(键)(。德)(化)(春)(秋)(陶)(瓷)(有)(限)(公)(司)(副)(总)(经)(理)(郭)(新)(端)(介)(绍)(,为)(了)(改)(善)(陶)(瓷)(产)(品)(附)(加)(值)(过)(低)(这)(一)(现)(状)(,未)(来)(中)(国)(陶)(瓷)(业)(必)(须)(提)(高)(技)(术)(水)(平)(,在)(产)(品)(和)(渠)(道)(两)(方)(面)(进)(行)(差)(异)(化)(竞)(争)(。  “我)(们)(企)(业)(正)(组)(建)(科)(研)(团)(队)(,高)(薪)(聘)(请)(了)(几)(十)(位)(科)(研)(人)(才)(,研)(发)(陶)(瓷)(轴)(承)(等)(精)(密)(陶)(瓷)(,这)(一)(项)(可)(创)(造)(数)(千)(万)(元)(以)(上)(的)(年)(产)(值)(。”郭)(新)(端)(说)(。  业)(内)(人)(士)(认)(为)(,中)(国)(陶)(瓷)(业)(要)(找)(准)(市)(场)(定)(位)(,切)(忌)(盲)(目)(发)(展)(。今)(后)(只)(有)(同)(步)(发)(展)(国)(内)(国)(际)(两)(个)(市)(场)(,合)(理)(定)(位)(高)(中)(低)(档)(产)(品)(,提)(高)(研)(发)(实)(力)(,实)(现)(产)(品)(结)(构)(转)(型)(和)(生)(产)(设)(备)(升)(级)(换)(代)(,以)(产)(品)(品)(质)(占)(领)(市)(场)(,中)(国)(陶)(瓷)(业)(才)(能)(走)(得)(更)(好)(。  作)(者)(:董)(建)(国)(
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