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谷歌应用商店入华传闻再起

来源: 南方日报网络版     时间: 2018年10月24日 09:14:40
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(原)(标)(题)(:谷)(歌)(应)(用)(商)(店)(入)(华)(传)(闻)(再)(起)(网)(易)(成)(理)(想)(角)(色)(
阔)(别)(中)(国)(内)(地)(市)(场)(7年)(之)(久)(的)(谷)(歌)(近)(日)(被)(传)(出)(正)(在)(与)(网)(易)(谈)(合)(作)(,希)(望)(把)(应)(用)(商)(店)(PlayStore开)(在)(中)(国)(。但)(双)(方)(在)(接)(受)(第)(一)(财)(经)(记)(者)(采)(访)(时)(均)(不)(置)(可)(否)(的)(态)(度)(又)(给)(这)(次)(令)(外)(界)(兴)(奋)(的)(猜)(想)(打)(上)(一)(个)(问)(号)(。
作)(为)(一)(个)(应)(用)(分)(发)(平)(台)(,与)(苹)(果)(AppStore相)(比)(,处)(于)(弱)(势)(地)(位)(的)(谷)(歌)(PlayStore可)(能)(看)(上)(了)(在)(中)(国)(拥)(有)(庞)(大)(邮)(箱)(账)(号)(体)(系)(的)(网)(易)(,而)(后)(者)(又)(不)(大)(可)(能)(在)(分)(发)(渠)(道)(上)(与)(谷)(歌)(商)(店)(构)(成)(竞)(争)(关)(系)(。鉴)(于)(此)(前)(涉)(及)(PlayStore以)(及)(谷)(歌)(其)(他)(服)(务)(入)(华)(的)(多)(次)(传)(闻)(,这)(次)(潜)(在)(的)(合)(作)(可)(能)(被)(视)(为)(一)(个)(敲)(门)(砖)(,以)(帮)(助)(“谷)(歌)(全)(家)(桶)(”里)(的)(其)(他)(服)(务)(入)(华)(,但)(现)(实)(面)(临)(的)(监)(管)(阻)(力)(可)(能)(会)(让)(这)(个)(猜)(想)(变)(为)(一)(个)(“看)(上)(去)(很)(美)(”的)(故)(事)(。
为)(什)(么)(是)(网)(易)(?
根)(据)(美)(国)(知)(名)(科)(技)(媒)(体)(theInformation报)(道)(,谷)(歌)(正)(在)(和)(网)(易)(公)(司)(接)(触)(,目)(的)(是)(将)(前)(者)(的)(PlayStore引)(入)(中)(国)(内)(地)(,双)(方)(甚)(至)(到)(了)(在)(协)(商)(成)(立)(合)(资)(公)(司)(可)(能)(性)(的)(阶)(段)(。
但)(在)(2月)(8日)(接)(受)(第)(一)(财)(经)(记)(者)(采)(访)(时)(,网)(易)(与)(谷)(歌)(方)(面)(均)(表)(达)(了)(不)(置)(可)(否)(、未)(予)(置)(评)(的)(态)(度)(。记)(者)(从)(网)(易)(内)(部)(了)(解)(到)(,由)(于)(平)(时)(涉)(及)(手)(机)(游)(戏)(与)(其)(他)(应)(用)(产)(品)(的)(分)(发)(等)(业)(务)(,网)(易)(一)(直)(与)(包)(括)(谷)(歌)(和)(苹)(果)(在)(内)(的)(分)(发)(渠)(道)(保)(持)(着)(长)(期)(联)(系)(,但)(对)(上)(述)(合)(作)(传)(闻)(表)(示)(“一)(头)(雾)(水)(”。
有)(网)(易)(员)(工)(称)(,听)(到)(这)(个)(合)(作)(消)(息)(后)(周)(围)(一)(些)(同)(事)(感)(到)(很)(兴)(奋)(。从)(这)(点)(不)(难)(判)(断)(,谷)(歌)(PlayStore的)(入)(华)(对)(拥)(有)(丰)(富)(手)(游)(与)(移)(动)(产)(品)(的)(网)(易)(而)(言)(是)(一)(个)(利)(好)(消)(息)(。与)(另)(一)(家)(游)(戏)(巨)(头)(腾)(讯)(相)(比)(,网)(易)(的)(Android应)(用)(分)(发)(渠)(道)(更)(加)(分)(散)(,除)(了)(BAT旗)(下)(渠)(道)(、360、各)(种)(小)(渠)(道)(等)(,还)(充)(分)(利)(用)(网)(易)(的)(媒)(体)(属)(性)(,在)(旗)(下)(各)(平)(台)(推)(荐)(自)(家)(应)(用)(,同)(时)(与)(小)(米)(、OPPO等)(终)(端)(厂)(商)(进)(行)(内)(置)(捆)(绑)(。PlayStore对)(网)(易)(产)(品)(分)(发)(而)(言)(将)(是)(一)(个)(强)(有)(力)(补)(充)(。
为)(什)(么)(是)(网)(易)(?首)(先)(,与)(腾)(讯)(拥)(有)(应)(用)(宝)(不)(同)(,网)(易)(没)(有)(一)(个)(属)(于)(自)(己)(的)(强)(势)(分)(发)(渠)(道)(,这)(减)(少)(了)(未)(来)(与)(谷)(歌)(商)(店)(竞)(争)(的)(风)(险)(。另)(外)(,与)(其)(像)(外)(界)(猜)(想)(的)(那)(样)(,网)(易)(有)(强)(大)(的)(手)(游)(产)(品)(线)(资)(源)(以)(及)(由)(此)(展)(开)(的)(合)(作)(想)(象)(空)(间)(,不)(如)(说)(谷)(歌)(看)(上)(了)(网)(易)(庞)(大)(的)(邮)(箱)(账)(号)(体)(系)(,这)(也)(是)(谷)(歌)(寻)(求)(并)(借)(助)(中)(国)(厂)(商)(入)(华)(的)(一)(条)(可)(能)(途)(径)(。此)(前)(,网)(易)(已)(经)(在)(与)(暴)(雪)(合)(作)(《魔)(兽)(世)(界)(》中)(积)(累)(了)(类)(似)(的)(中)(外)(账)(号)(合)(作)(经)(验)(。
易)(观)(分)(析)(师)(赵)(子)(明)(在)(接)(受)(记)(者)(采)(访)(时)(判)(断)(,谷)(歌)(PlayStore进)(入)(中)(国)(面)(临)(账)(号)(问)(题)(,由)(于)(现)(行)(监)(管)(,谷)(歌)(账)(号)(在)(中)(国)(内)(地)(不)(能)(使)(用)(,PlayStore入)(华)(更)(可)(能)(采)(取)(建)(立)(一)(个)(与)(海)(外)(市)(场)(相)(对)(独)(立)(的)(账)(号)(系)(统)(,以)(应)(对)(中)(国)(的)(合)(规)(要)(求)(。这)(样)(看)(,网)(易)(邮)(箱)(成)(熟)(的)(账)(号)(体)(系)(将)(对)(谷)(歌)(有)(所)(帮)(助)(。
与)(苹)(果)(的)(竞)(争)(
就)(在)(这)(次)(合)(作)(传)(闻)(释)(放)(前)(一)(个)(月)(,苹)(果)(的)(一)(个)(做)(法)(似)(乎)(刺)(激)(到)(了)(谷)(歌)(的)(神)(经)(。当)(时)(苹)(果)(与)(天)(猫)(独)(家)(合)(作)(,低)(调)(地)(在)(天)(猫)(上)(开)(了)(一)(家)(专)(门)(售)(卖)(AppStore充)(值)(卡)(等)(苹)(果)(GiftCard的)(虚)(拟)(用)(品)(旗)(舰)(店)(。但)(有)(意)(思)(的)(是)(,翻)(遍)(整)(个)(页)(面)(也)(找)(不)(出)(一)(个)(“苹)(果)(”字)(样)(。这)(被)(视)(为)(苹)(果)(对)(中)(国)(用)(户)(市)(场)(一)(种)(强)(化)(黏)(性)(的)(举)(动)(。而)(谷)(歌)(的)(PlayStore以)(及)(谷)(歌)(背)(后)(的)(地)(图)(、邮)(箱)(等)(一)(系)(列)(服)(务)(只)(能)(暂)(时)(游)(离)(于)(中)(国)(内)(地)(之)(外)(。
与)(苹)(果)(AppStore对)(中)(国)(消)(费)(者)(的)(品)(牌)(影)(响)(力)(相)(比)(,国)(内)(鱼)(龙)(混)(杂)(的)(Android市)(场)(缺)(乏)(这)(种)(品)(牌)(效)(应)(,给)(人)(更)(多)(是)(一)(种)(杂)(乱)(无)(序)(,甚)(至)(缺)(乏)(安)(全)(感)(的)(印)(象)(,这)(也)(是)(不)(少)(用)(户)(选)(择)(苹)(果)(手)(机)(而)(非)(Android智)(能)(终)(端)(的)(一)(个)(重)(要)(原)(因)(。背)(靠)(谷)(歌)(的)(品)(牌)(背)(书)(,PlayStore有)(望)(对)(国)(内)(Android应)(用)(市)(场)(尝)(试)(规)(范)(化)(,提)(升)(用)(户)(体)(验)(,前)(提)(是)(它)(能)(在)(内)(地)(落)(地)(。
谷)(歌)(应)(用)(商)(店)(的)(营)(收)(能)(力)(目)(前)(依)(然)(无)(法)(与)(苹)(果)(抗)(衡)(。据)(苹)(果)(公)(司)(发)(布)(的)(2016年)(9~12月)(季)(报)(显)(示)(,苹)(果)(服)(务)(类)(收)(入)((包)(括)(苹)(果)(商)(店)(、苹)(果)(支)(付)(等)()达)(到)(71.72亿)(美)(元)(,以)(同)(比)(18%的)(增)(速)(成)(为)(苹)(果)(业)(务)(线)(中)(增)(长)(最)(快)(的)(一)(块)(。而)(谷)(歌)(母)(公)(司)(Alphabet发)(布)(的)(2016年)(三)(季)(报)(披)(露)(,一)(项)(“其)(他)(业)(务)(收)(入)(”为)(24.33亿)(美)(元)(,这)(里)(边)(不)(仅)(包)(括)(PlayStore,还)(有)(云)(计)(算)(、谷)(歌)(自)(己)(的)(硬)(件)(产)(品)(等)(营)(收)(。
因)(此)(,拥)(有)(庞)(大)(Android手)(机)(用)(户)(的)(中)(国)(市)(场)(对)(谷)(歌)(PlayStore而)(言)(可)(谓)(一)(座)(金)(矿)(。
但)(谷)(歌)(现)(在)(着)(手)(努)(力)(让)(PlayStore入)(华)(,似)(乎)(错)(过)(了)(一)(个)(最)(好)(时)(机)(。在)(经)(历)(了)(前)(期)(的)(跑)(马)(圈)(地)(后)(,国)(内)(Android市)(场)(越)(发)(表)(现)(出)(从)(分)(散)(到)(集)(中)(的)(寡)(头)(趋)(势)(。特)(别)(是)(当)(阿)(里)(巴)(巴)(接)(连)(收)(购)(了)(UC与)(豌)(豆)(荚)(后)(,市)(场)(上)(形)(成)(了)(腾)(讯)(应)(用)(宝)(、百)(度)(手)(机)(助)(手)(、UC+豌)(豆)(荚)(这)(个)(BAT阵)(营)(,以)(及)(不)(可)(小)(觑)(的)(360。连)(游)(戏)(巨)(头)(巨)(人)(网)(络)(也)(曾)(将)(旗)(下)(王)(牌)(手)(游)(《征)(途)(手)(机)(版)(》的)(发)(行)(工)(作)(交)(由)(腾)(讯)(去)(运)(作)(。这)(四)(家)(留)(给)(新)(进)(入)(者)(的)(空)(间)(已)(经)(很)(小)(。
然)(而)(,PlayStore也)(许)(将)(扮)(演)(一)(个)(敲)(门)(砖)(的)(角)(色)(,而)(非)(“现)(金)(牛)(”。倘)(若)(这)(次)(谷)(歌)(能)(够)(借)(助)(与)(网)(易)(的)(合)(作)(让)(PlayStore进)(入)(中)(国)(内)(地)(,后)(续)(围)(绕)(Gmail、谷)(歌)(地)(图)(、谷)(歌)(导)(航)(等)(一)(系)(列)(GoogleService入)(华)(将)(获)(得)(一)(个)(明)(朗)(信)(号)(,这)(是)(一)(心)(想)(对)(内)(地)(市)(场)(“二)(进)(宫)(”的)(谷)(歌)(的)(更)(大)(野)(心)(。但)(业)(内)(普)(遍)(判)(断)(,搜)(索)(、YouTube等)(服)(务)(目)(前)(来)(看)(很)(难)(被)(列)(入)(这)(个)(期)(望)(列)(表)(中)(。
Android开)(发)(者)(的)(福)(利)(?
事)(实)(上)(,谷)(歌)(此)(前)(针)(对)(PlayStore在)(华)(早)(有)(动)(作)(。2014年)(11月)(,谷)(歌)(宣)(布)(中)(国)(开)(发)(者)(可)(以)(直)(接)(通)(过)(PlayStore将)(付)(费)(应)(用)(程)(序)(向)(130个)(国)(家)(发)(布)(,所)(得)(收)(入)(将)(直)(接)(汇)(入)(中)(国)(的)(银)(行)(账)(户)(,让)(应)(用)(程)(序)(的)(销)(售)(方)(式)(与)(路)(径)(更)(便)(捷)(。此)(后)(,时)(任)(谷)(歌)(PlayStore亚)(太)(区)(工)(程)(副)(总)(裁)(ChrisYerga曾)(对)(第)(一)(财)(经)(记)(者)(表)(示)(,自)(从)(谷)(歌)(宣)(布)(在)(本)(土)(提)(供)(对)(中)(国)(开)(发)(者)(的)(商)(业)(支)(持)(计)(划)(后)(,已)(建)(立)(本)(地)(团)(队)(推)(进)(此)(业)(务)(,并)(推)(出)(汉)(化)(版)(页)(面)(,他)(认)(为)(,在)(PlayStore上)(中)(国)(开)(发)(者)(“增)(长)(强)(劲)(”。
目)(前)(,中)(国)(已)(成)(为)(世)(界)(最)(大)(的)(智)(能)(手)(机)(市)(场)(,特)(别)(是)(这)(两)(年)(以)(华)(为)(、小)(米)(为)(代)(表)(的)(国)(产)(智)(能)(手)(机)(崛)(起)(给)(Android系)(统)(重)(新)(带)(来)(机)(会)(,也)(对)(发)(开)(者)(市)(场)(产)(生)(新)(影)(响)(。上)(述)(分)(析)(师)(赵)(子)(明)(认)(为)(,除)(了)(规)(范)(Android市)(场)(外)(,PlayStore入)(华)(对)(国)(内)(开)(发)(者)(的)(一)(个)(利)(好)(是)(有)(望)(降)(低)(研)(发)(成)(本)(,特)(别)(是)(对)(于)(那)(些)(急)(于)(让)(产)(品)(“出)(海)(”的)(游)(戏)(开)(发)(者)(。过)(去)(在)(海)(外)(上)(架)(谷)(歌)(PlayStore与)(在)(国)(内)(的)(Android渠)(道)(申)(请)(上)(线)(,研)(发)(人)(员)(在)(产)(品)(版)(本)(、后)(台)(权)(限)(与)(流)(程)(等)(方)(面)(面)(对)(的)(内)(外)(差)(异)(很)(大)(,PlayStore如)(果)(未)(来)(能)(在)(中)(国)(内)(地)(市)(场)(占)(据)(位)(置)(,将)(会)(缩)(小)(这)(种)(差)(距)(并)(降)(低)(研)(发)(成)(本)(。
但)(现)(实)(情)(况)(的)(复)(杂)(性)(未)(必)(是)(一)(个)(PlayStore就)(能)(解)(决)(的)(,背)(后)(涉)(及)(监)(管)(、准)(入)(等)(很)(多)(不)(确)(定)(因)(素)(,让)(一)(些)(业)(内)(人)(士)(对)(此)(持)(观)(望)(态)(度)(。上)(海)(一)(位)(从)(事)(游)(戏)(开)(发)(工)(作)(十)(多)(年)(的)(资)(深)(人)(士)(闫)(涛)(在)(接)(受)(第)(一)(财)(经)(记)(者)(采)(访)(时)(称)(,单)(纯)(从)(业)(务)(角)(度)(看)(,PlayStore入)(华)(对)(中)(国)(游)(戏)(开)(发)(者)(可)(能)(是)(一)(个)(利)(好)(,但)(这)(仍)(属)(于)(一)(个)(“看)(起)(来)(很)(美)(”的)(故)(事)(。国)(内)(的)(游)(戏)(监)(管)(审)(批)(在)(趋)(严)(,PlayStore如)(何)(与)(之)(博)(弈)(,如)(果)(一)(款)(游)(戏)(或)(应)(用)(需)(要)(配)(套)(使)(用)(到)(“谷)(歌)(全)(家)(桶)(”里)(的)(其)(他)(服)(务)(,相)(关)(服)(务)(能)(否)(跟)(进)(入)(华)(等)(,都)(是)(未)(知)(数)(。
对)(于)(谷)(歌)(对)(华)(的)(后)(续)(动)(作)(,外)(界)(表)(现)(出)(浓)(厚)(兴)(趣)(。谷)(歌)(还)(有)(一)(个)(“大)(招)(”,就)(是)(在)(Android版)(本)(更)(新)(中)(强)(制)(内)(置)(谷)(歌)(各)(项)(服)(务)(。但)(在)(Android手)(机)(占)(市)(场)(主)(要)(地)(位)(的)(欧)(洲)(地)(区)(,谷)(歌)(此)(举)(已)(在)(去)(年)(遭)(到)(欧)(盟)(反)(垄)(断)(部)(门)(的)(指)(控)(,后)(者)(认)(为)(谷)(歌)(滥)(用)(Android移)(动)(操)(作)(系)(统)(的)(市)(场)(支)(配)(地)(位)(。返)(回)(搜)(狐)(,查)(看)(更)(多)(责)(任)(编)(辑)(:
声)(明)(:该)(文)(观)(点)(仅)(代)(表)(作)(者)(本)(人)(,搜)(狐)(号)(系)(信)(息)(发)(布)(平)(台)(,搜)(狐)(仅)(提)(供)(信)(息)(存)(储)(空)(间)(服)(务)(。
阅)(读)(()
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