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党报批励志图书泛滥:诱人走向失败的精神毒药

来源: 南方日报网络版     时间: 2018年10月24日 09:00:21
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(小)(读)(者)(在)(江)(苏)(南)(京)(一)(书)(城)(挑)(选)(励)(志)(书)(。安)(心)(摄)(
  “正)(能)(量)(”图)(书)(跟)(风)(也)(成)(风)(  “跪)(求)(推)(荐)(几)(本)(励)(志)(图)(书)(。”近)(来)(,在)(豆)(瓣)(、百)(度)(贴)(吧)(等)(网)(站)(上)(,类)(似)(的)(求)(书)(帖)(子)(屡)(见)(不)(鲜)(。在)(网)(友)(给)(出)(的)(推)(荐)(书)(目)(里)(,标)(题)(中)(带)(有)(“正)(能)(量)(”三)(个)(字)(的)(图)(书)(颇)(受)(青)(睐)(。2012年)(以)(来)(,“正)(能)(量)(”一)(词)(的)(使)(用)(频)(率)(越)(来)(越)(高)(,相)(关)(图)(书)(大)(量)(涌)(现)(。特)(别)(是)(在)(《正)(能)(量)(》一)(书)(畅)(销)(后)(,各)(种)(打)(着)(“正)(能)(量)(”旗)(号)(的)(图)(书)(纷)(纷)(出)(笼)(。一)(时)(间)(,“正)(能)(量)(”成)(了)(心)(理)(自)(助)(类)(图)(书)(中)(的)(明)(星)(。  图)(书)(市)(场)(数)(据)(公)(司)(开)(卷)(所)(提)(供)(的)(数)(据)(显)(示)(,2012年)(度)(开)(卷)(监)(控)(的)(含)(有)(“正)(能)(量)(”关)(键)(词)(的)(图)(书)(共)(有)(35种)(,而)(这)(一)(数)(据)(到)(2013年)(激)(增)(至)(262种)(,增)(长)(了)(7倍)(多)(。据)(不)(完)(全)(统)(计)(,目)(前)(书)(名)(或)(主)(题)(中)(包)(含)(“正)(能)(量)(”一)(词)(的)(图)(书)(超)(过)(1200种)(。内)(容)(、题)(材)(无)(所)(不)(包)(:从)(成)(功)(励)(志)(到)(心)(理)(抚)(慰)(,从)(职)(场)(经)(验)(到)(人)(际)(交)(往)(,从)(演)(讲)(口)(才)(到)(出)(国)(留)(学)(,从)(公)(司)(创)(业)(到)(童)(话)(故)(事)(,乃)(至)(炒)(股)(和)(中)(小)(学)(教)(辅)(材)(料)(也)(都)(冠)(以)(“正)(能)(量)(”。  这)(些)(图)(书)(标)(题)(类)(似)(,有)(的)(只)(是)(在)(“正)(能)(量)(”一)(词)(后)(加)(上)(后)(缀)(,比)(如)(《正)(能)(量)(:用)(信)(念)(改)(变)(自)(己)(》《正)(能)(量)(:职)(业)(经)(理)(人)(的)(养)(成)(》《正)(能)(量)(:写)(给)(年)(轻)(人)(的)(99条)(幸)(福)(法)(则)(》等)(。此)(外)(,就)(连)(封)(面)(也)(惊)(人)(地)(相)(似)(。  “这)(是)(典)(型)(的)(跟)(风)(出)(版)(。”中)(国)(新)(闻)(出)(版)(研)(究)(院)(院)(长)(郝)(振)(省)(说)(,“跟)(风)(”是)(我)(国)(出)(版)(界)(的)(一)(个)(老)(毛)(病)(了)(。他)(介)(绍)(说)(,所)(谓)(跟)(风)(出)(版)(大)(致)(有)(三)(类)(:选)(题)(跟)(风)(、形)(式)(跟)(风)(和)(作)(者)(跟)(风)(。一)(种)(选)(题)(畅)(销)(了)(,相)(同)(或)(类)(似)(选)(题)(就)(迅)(速)(上)(马)(;在)(书)(名)(、封)(面)(、版)(式)(、开)(本)(等)(形)(式)(上)(模)(仿)(畅)(销)(作)(品)(;某)(位)(作)(家)(的)(作)(品)(畅)(销)(了)(,就)(在)(作)(者)(名)(字)(上)(做)(手)(脚)(,用)(“全)(庸)(”来)(鱼)(目)(混)(珠)(“金)(庸)(”是)(典)(型)(例)(子)(;此)(外)(,某)(类)(作)(家)(比)(如)(美)(女)(作)(家)(畅)(销)(了)(、校)(园)(作)(者)(畅)(销)(了)(,就)(迅)(速)(推)(出)(同)(类)(作)(家)(的)(作)(品)(。郝)(振)(省)(说)(,跟)(风)(出)(版)(难)(有)(精)(品)(力)(作)(。“出)(版)(者)(急)(于)(搭)(上)(顺)(风)(车)(,在)(内)(容)(上)(七)(拼)(八)(凑)(,把)(关)(不)(严)(,质)(量)(可)(想)(而)(知)(。”  一)(位)(出)(版)(社)(的)(编)(辑)(认)(为)(,相)(比)(其)(他)(图)(书)(,励)(志)(图)(书)(门)(槛)(低)(,销)(售)(利)(润)(却)(比)(较)(可)(观)(,大)(量)(雷)(同)(的)(“正)(能)(量)(”图)(书)(上)(市)(目)(的)(正)(是)(追)(逐)(商)(业)(利)(益)(。据)(开)(卷)(公)(司)(统)(计)(,心)(理)(自)(助)(类)(图)(书)(的)(销)(售)(码)(洋)(已)(经)(占)(到)(社)(科)(图)(书)(总)(体)(码)(洋)(的)(18%左)(右)(。  “正)(能)(量)(”图)(书)(内)(容)(质)(量)(堪)(忧)(  许)(多)(“正)(能)(量)(”图)(书)(都)(在)(封)(面)(或)(腰)(封)(打)(上)(名)(人)(推)(荐)(语)(,乔)(布)(斯)(、比)(尔)(·盖)(茨)(、奥)(巴)(马)(、马)(云)(、李)(嘉)(诚)(等)(政)(商)(名)(人)(是)(最)(常)(见)(的)(推)(荐)(者)(。有)(些)(推)(荐)(语)(显)(得)(颇)(为)(惊)(人)(,比)(如)(《正)(能)(量)(:从)(苏)(格)(拉)(底)(到)(乔)(布)(斯)(一)(直)(受)(用)(的)(六)(度)(空)(间)(》一)(书)(在)(封)(面)(上)(写)(道)(:“马)(克)(使)(用)(正)(能)(量)(之)(后)(30天)(内)(,薪)(水)(翻)(了)(一)(倍)(;罗)(斯)(使)(用)(正)(能)(量)(4个)(星)(期)(后)(,自)(己)(的)(公)(司)(扭)(亏)(为)(盈)(;朱)(莉)(使)(用)(正)(能)(量)(两)(个)(月)(后)(,成)(功)(跳)(槽)(到)(500强)(企)(业)(管)(理)(层)(;艾)(文)(实)(用)((原)(文)(如)(此)()正)(能)(量)(一)(年)(时)(间)(里)(,结)(识)(了)(300多)(位)(客)(户)(……”  如)(果)(说)(过)(度)(宣)(传)(、虚)(假)(宣)(传)(仅)(仅)(是)(营)(销)(上)(的)(噱)(头)(,那)(么)(内)(容)(上)(的)(良)(莠)(不)(齐)(就)(颇)(令)(人)(担)(忧)(了)(。  有)(的)(“正)(能)(量)(”图)(书)(涉)(嫌)(伪)(书)(。新)(世)(界)(出)(版)(社)(2012年)(11月)(出)(版)(的)(《正)(能)(量)(:做)(最)(强)(大)(的)(自)(己)(》一)(书)(宣)(称)(:“2013风)(靡)(世)(界)(的)(心)(灵)(励)(志)(书)(,全)(球)(销)(量)(领)(先)(的)(经)(典)(之)(作)(!改)(变)(亿)(万)(读)(者)(的)(心)(灵)(顿)(悟)(书)(!”并)(介)(绍)(作)(者)(马)(登)(是)(“正)(能)(量)(的)(积)(极)(倡)(导)(者)(、研)(究)(者)(和)(践)(行)(者)(,成)(功)(学)(导)(师)(,始)(终)(致)(力)(于)(将)(正)(能)(量)(等)(成)(功)(学)(理)(念)(传)(授)(给)(每)(个)(读)(者)(,传)(递)(到)(世)(界)(上)(每)(一)(个)(阳)(光)(照)(得)(到)(的)(地)(方)(。撰)(写)(了)(《没)(有)(什)(么)(不)(可)(能)(》《一)(生)(的)(资)(本)(》等)(大)(量)(振)(奋)(人)(心)(的)(作)(品)(,彻)(底)(扭)(转)(了)(亿)(万)(底)(层)(人)(民)(的)(命)(运)(,许)(多)(著)(作)(被)(翻)(译)(为)(多)(种)(语)(言)(,加)(印)(数)(十)(次)(。”  普)(通)(读)(者)(看)(到)(这)(样)(的)(宣)(传)(语)(一)(定)(会)(以)(为)(这)(是)(一)(本)(译)(著)(,但)(该)(书)(封)(面)(上)(却)(写)(着)(:“马)(登)(著)(”。一)(位)(出)(版)(社)(编)(辑)(介)(绍)(,如)(果)(是)(从)(国)(外)(引)(进)(版)(权)(翻)(译)(出)(版)(的)(作)(品)(,必)(须)(在)(版)(权)(页)(上)(注)(明)(该)(书)(原)(版)(书)(名)(、作)(者)(及)(出)(版)(者)(;在)(封)(面)(上)(除)(了)(要)(署)(上)(作)(者)(的)(名)(字)(外)(,还)(要)(标)(明)(译)(者)(。如)(果)(只)(写)(“某)(某)(著)(”,通)(常)(作)(者)(就)(是)(国)(内)(人)(士)(。但)(记)(者)(多)(方)(查)(询)(也)(没)(找)(到)(国)(内)(有)(这)(样)(一)(位)(叫)(马)(登)(的)(作)(家)(。  不)(过)(,美)(国)(的)(确)(有)(一)(位)(成)(功)(学)(作)(家)(叫)(奥)(里)(森)(·马)(登)((OrisonSwettMarden),写)(过)(大)(量)(励)(志)(图)(书)(,有)(些)(作)(品)(曾)(被)(翻)(译)(到)(中)(国)(出)(版)(。但)(记)(者)(检)(索)(相)(关)(数)(据)(库)(,并)(未)(发)(现)(这)(位)(美)(国)(的)(马)(登)(写)(过)(书)(名)(中)(包)(含)(“正)(能)(量)(”的)(图)(书)(,而)(且)(他)(也)(绝)(不)(可)(能)(写)(出)(《正)(能)(量)(:做)(最)(强)(大)(的)(自)(己)(》这)(本)(书)(,因)(为)(该)(书)(第)(一)(章)(讲)(述)(了)(一)(个)(发)(生)(在)(二)(战)(中)(的)(德)(国)(纳)(粹)(实)(验)(的)(故)(事)(,而)(这)(位)(美)(国)(的)(马)(登)(早)(在)(二)(战)(爆)(发)(前)(的)(1924年)(就)(去)(世)(了)(。  不)(少)(“正)(能)(量)(图)(书)(”内)(容)(质)(量)(堪)(忧)(,有)(的)(涉)(嫌)(传)(播)(伪)(科)(学)(。电)(子)(工)(业)(出)(版)(社)(2012年)(8月)(出)(版)(的)(《正)(能)(量)(:从)(苏)(格)(拉)(底)(到)(乔)(布)(斯)(一)(直)(受)(用)(的)(六)(度)(空)(间)(》一)(书)(写)(道)(:“根)(据)(宇)(宙)(大)(爆)(炸)(理)(论)(,宇)(宙)(诞)(生)(的)(时)(候)(,产)(生)(了)(正)(能)(量)(和)(负)(能)(量)(,两)(者)(相)(等)(,所)(以)(宇)(宙)(的)(能)(量)(之)(和)(是)(0。正)(能)(量)(很)(容)(易)(理)(解)(,热)(能)(、动)(能)(、电)(能)(、磁)(能)(、机)(械)(能)(中)(都)(有)(它)(的)(存)(在)(。至)(于)(负)(能)(量)(,通)(常)(来)(自)(于)(引)(力)(,它)(也)(往)(往)(成)(为)(我)(们)(所)(谓)(的)(阻)(力)(。”“简)(单)(来)(说)(,正)(能)(量)(总)(是)(在)(发)(热)(、加)(速)(、扩)(散)(的)(,而)(负)(能)(量)(则)(是)(冷)(却)(、减)(速)(、收)(缩)(的)(。”  中)(国)(科)(学)(院)(大)(学)(教)(授)(朴)(云)(松)(说)(:“这)(段)(话)(最)(大)(的)(问)(题)(是)(表)(述)(不)(准)(确)(,似)(是)(而)(非)(。宇)(宙)(诞)(生)(之)(初)(的)(正)(能)(量)(和)(负)(能)(量)(与)(宇)(宙)(后)(来)(演)(化)(100多)(亿)(年)(产)(生)(的)(正)(能)(量)(和)(负)(能)(量)(是)(不)(同)(的)(,不)(能)(把)(二)(者)(混)(为)(一)(谈)(。”朴)(云)(松)(说)(,他)(平)(时)(也)(注)(意)(到)(一)(些)(励)(志)(类)(图)(书)(使)(用)(了)(正)(能)(量)(等)(概)(念)(,“如)(果)(面)(向)(的)(对)(象)(是)(普)(通)(大)(众)(,就)(是)(为)(了)(励)(志)(,说)(得)(不)(够)(准)(确)(也)(无)(妨)(,但)(如)(果)(是)(学)(术)(或)(科)(普)(作)(品)(,这)(么)(说)(就)(非)(常)(不)(严)(肃)(,不)(准)(确)(了)(。”  有)(业)(内)(人)(士)(指)(出)(,不)(少)(励)(志)(图)(书)(的)(内)(容)(是)(关)(于)(“厚)(黑)(学)(”的)(精)(神)(糟)(粕)(,教)(导)(读)(者)(运)(用)(职)(场)(上)(的)(权)(谋)(、算)(计)(等)(“职)(场)(成)(功)(之)(道)(”。当)(前)(励)(志)(图)(书)(良)(莠)(不)(齐)(,使)(很)(多)(人)(养)(成)(了)(模)(糊)(化)(、浅)(薄)(化)(的)(思)(维)(习)(惯)(,已)(经)(成)(为)(诱)(人)(走)(向)(失)(败)(的)(“精)(神)(毒)(药)(”。  别)(把)(成)(功)(寄)(托)(在)(励)(志)(图)(书)(上)(  郝)(振)(省)(说)(,跟)(风)(出)(版)(不)(但)(浪)(费)(出)(版)(资)(源)(、生)(产)(文)(化)(垃)(圾)(、侵)(害)(读)(者)(权)(益)(,而)(且)(还)(破)(坏)(读)(者)(的)(阅)(读)(兴)(趣)(,败)(坏)(出)(版)(界)(形)(象)(,需)(要)(有)(关)(部)(门)(认)(真)(抓)(一)(抓)(。  郝)(振)(省)(认)(为)(,遏)(制)(跟)(风)(出)(版)(,要)(从)(体)(制)(和)(法)(律)(两)(方)(面)(着)(手)(。他)(说)(,现)(在)(出)(版)(市)(场)(竞)(争)(激)(烈)(,出)(版)(节)(奏)(明)(显)(加)(快)(,领)(先)(推)(出)(创)(新)(选)(题)(就)(能)(占)(得)(先)(机)(。但)(很)(多)(出)(版)(社)(出)(版)(资)(源)(储)(备)(不)(足)(,难)(以)(应)(对)(当)(前)(的)(市)(场)(竞)(争)(,为)(了)(搭)(顺)(风)(车)(就)(难)(免)(跟)(风)(出)(版)(。就)(法)(律)(而)(言)(,我)(国)(现)(行)(的)(著)(作)(权)(法)(对)(跟)(风)(出)(版)(没)(有)(明)(确)(界)(定)(,图)(书)(的)(书)(名)(、封)(面)(、装)(帧)(等)(没)(有)(纳)(入)(保)(护)(范)(围)(,给)(人)(留)(下)(了)(钻)(法)(律)(空)(子)(的)(机)(会)(。  北)(京)(大)(学)(教)(授)(张)(颐)(武)(指)(出)(,青)(年)(学)(生)(、职)(场)(人)(士)(是)(励)(志)(类)(图)(书)(的)(主)(要)(阅)(读)(群)(体)(,但)(我)(国)(现)(行)(教)(育)(体)(制)(过)(分)(看)(重)(专)(业)(知)(识)(教)(育)(,对)(人)(际)(沟)(通)(、心)(理)(调)(节)(、自)(我)(管)(理)(、职)(业)(素)(质)(等)(方)(面)(的)(教)(育)(缺)(位)(,许)(多)(青)(年)(人)(在)(性)(格)(培)(养)(、与)(人)(相)(处)(等)(方)(面)(确)(实)(存)(在)(一)(些)(困)(扰)(和)(问)(题)(。这)(也)(是)(励)(志)(图)(书)(畅)(销)(的)(原)(因)(。  “人)(人)(都)(渴)(望)(人)(生)(和)(事)(业)(的)(成)(功)(,从)(书)(中)(汲)(取)(前)(人)(智)(慧)(,获)(得)(激)(励)(,这)(是)(好)(事)(,但)(我)(不)(建)(议)(大)(家)(去)(读)(这)(些)(励)(志)(书)(。”郝)(振)(省)(认)(为)(,与)(其)(读)(那)(些)(跟)(风)(出)(版)(的)(励)(志)(图)(书)(,不)(如)(好)(好)(读)(点)(名)(人)(传)(记)(、理)(论)(读)(物)(和)(精)(品)(小)(说)(。他)(说)(,读)(名)(人)(传)(记)(可)(以)(从)(前)(人)(的)(奋)(斗)(中)(汲)(取)(人)(生)(的)(智)(慧)(,读)(理)(论)(读)(物)(可)(以)(锻)(炼)(由)(表)(及)(里)(、直)(透)(实)(质)(的)(分)(析)(能)(力)(,读)(精)(品)(小)(说)(可)(以)(提)(高)(审)(美)(能)(力)(和)(帮)(助)(心)(理)(发)(育)(。  张)(颐)(武)(也)(建)(议)(,青)(年)(人)(可)(以)(多)(读)(些)(文)(史)(哲)(的)(著)(作)(。他)(说)(:“多)(接)(触)(些)(这)(方)(面)(的)(经)(典)(,会)(对)(人)(性)(有)(更)(通)(透)(的)(了)(解)(,就)(会)(成)(熟)(些)(。”
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